Penang Convention & Exhibition Bureau Announces BE @ Penang 2025: “BE THE WAVE”

The Penang Convention & Exhibition Bureau (PCEB) has announced the 9th edition of BE @ Penang, themed “BE at Penang: BE THE WAVE.” Taking place from 11th to 12th December 2025, this year’s conference invites industry leaders, innovators, and changemakers to come together and create the next wave of progress in Malaysia’s business events and creative economy. 

More than just a year-end conference, BE @ Penang 2025 is positioned as a catalyst and benchmark for future conferences in 2026 and beyond. It seeks to inspire new thinking, foster collaboration across industries, and spark momentum that drives Penang and Malaysia toward greater innovation, creativity, and sustainable growth. 

This year’s keynote address will be delivered by Hiroshi Tamura, the father of the modern Nissan GT-R and Nissan Z. Tamura’s session will explore visionary leadership, the courage to challenge the status quo, and the power of a single individual’s passion to transform an entire industry — a story that mirrors the bold, innovative, and forward-lookingspirit of BE @ Penang 2025. 

BE @ Penang 2025 also continues its commitment to empower the next generation. By opening doors for students and young professionals, the conference offers opportunities to learn directly from industry leaders, engage in meaningful dialogue, and build networks that can shape their career journeys. Nurturing future talent ensures that the wave of progress continues to grow stronger, keeping Penang a fertile ground for innovation, creativity, and leadership. 
 

Adding to the experience is a pre-conference activity, “WAVE MAKERS: A Penang Discovery Adventure,” happening on 10th and 11th December 2025. Participants will explore Penang through creative photo challenges, clue hunts, and team-based problem-solving — an engaging introduction that builds camaraderie and connection ahead of the main conference. 

In alignment with the Penang2030 Vision of creating a “Family-Focused, Green, and Smart State that Inspires the Nation,” BE @ Penang 2025 aims to strengthen Penang’s commitment to innovation, sustainability, and people-centric growth. By uniting business events professionals, technology pioneers, policymakers, sustainability advocates, academics, and emerging talents, the conference reinforces Penang’s position as a driving force in shaping the future of Malaysia’s business and innovation landscape. 

This December, BE @ Penang 2025 invites all changemakers to BE THE WAVE — to create impact, inspire leadership, and set the momentum for a transformative year ahead. 

Registration for BE @ Penang 2025 is now open. Interested participants are encouraged to secure their seats early and be part of Penang’s most anticipated business events conference. 

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