PCMA Welcomes Tanya Popeau As Head of Global Sustainability

Sherrif Karamat, CAE, President and CEO, PCMA and CEMA has announced the appointment of Tanya Popeau as PCMA’s Head of Global Sustainability further underscoring the association’s commitment to addressing the climate challenges and fostering sustainable practices across the global business events community. 

Popeau joins PCMA after 10 years collaborating with global corporations, non-profits, and government agencies, including the United Nations, to develop and implement sustainable and innovative solutions.  

“We are thrilled to welcome Tanya to the PCMA team,” said Karamat. “Tanya’s experience and knowledge will be a key asset as we continue to develop platforms and build this global movement to drive sustainability leadership and showcase the importance of a sustainability-by-design approach.” 

In this role, Popeau will work to evolve PCMA’s global sustainability strategy, manage strategic partnerships, lead the Convene4Climate (C4C) initiative and develop a comprehensive sustainability course for the global business events community.  

“I am very excited to join PCMA. It has such a varied focus from events to education and innovation,” said Popeau. “I relish the opportunity to operate on a global scale and collaborate with a broad range of actors to drive social and environmental impact.” 

As Karamat shared, PCMA remains committed to its role as a conductor for the global business events community, creating platforms and environments which foster global sustainability collaboration and engagement across events, research, education, content, and products.  

The Events Industry Council (EIC) awarded PCMA’s Convening Leaders 2024 with its Silver certification in recognition of the association’s sustainability efforts. The association is currently working towards Gold certification for Convening Leaders 2025.   

Further to industry certification, PCMA and four foundational partners — Destination Canada, Fáilte Ireland, Marina Bay Sands and United Airlines recently joined PCMA and The Strategic Alliance of the National Convention Bureaux of Europe (SANCBE) to collectively inspire and transform the global business events industry through the lens of sustainability over the next three years.

The 2025 C4C will be held October 17 in Rotterdam, Netherlands.