PCMA Announces Regional Advisory Board Members

PCMA today announced the Regional Advisory Board comprised of 18 members representing diverse markets and audience segments of the business events industry throughout the APAC region. Regional Advisory Board members play a crucial role in providing regional-local market insights and guidance to PCMA, fostering a dynamic atmosphere of connection and collaboration.

“Our diverse Regional Advisory Board represents voices from corporations, associations, agencies, suppliers and academic institutions,” said Florence Chua, Managing Director, APAC, PCMA. “They embody the wide community we serve, acting as our sounding board and ambassadors, providing deep local insights and connections to our members and stakeholders. We are grateful for their generous leadership and contribution to better the business events industry.”

The following individuals are serving a two-year term (2024-2026):

• Andrew Pennington, Platform and Programs Marketing Lead, JAPAC, Google Cloud
• Anne Jamieson, Chief Executive Officer, Saxton
• Helen Mok, COO, EX-R International
• Kerry Lau, Head of Marketing, ASEAN and SAGE, Oracle
• Ronald Lim, Co-Founder & Event Producer, Think Tank Productions Sdn. Bhd.
• Sakurako Ogawara, Director, Head of Japan Event Management Group, MetLife
• Shelley Ryan, Events & Incentives Manager, FUJIFILM Business Innovation Australia
• Siuki Ma, Lecturer, Hong Kong Academy of Performing Arts
• Stuart Frank, Senior Director, Field Events Asia Pacific, Salesforce
• Tamsyn Barker, Managing Director, APAC, FIRST agency

The following individuals are serving the second year of a two-year term (2023-2025):

• Beatrice Remy, Founder & Managing Director, LORE
• Ben Taylor, CEO, APAC, George P Johnson & Project Worldwide
• Deanna Varga, Mayvin Global, CEO & Founder
• Genevieve Lim, Executive Director, MICE Management, Marina Bay Sands
• Melissa Holdsworth, Chief Operating Officer, AusIMM
• Paula Rowntree, Head of Events, Australian Psychological Society
• Robyn Joseph, Chief Operating Officer, Great Entertainment Group

Global Board liaison: Deborah Caldwell, Senior Vice President, Regional Lead, APAC, Global Events, Bank of America

Staff liaison: Florence Chua, Managing Director, PCMA APAC

The Business of Events has been confirmed for 13-15 April 2025 at Marina Bay Sands, supported by the Singapore Tourism Board.

“Singapore is excited to welcome back The Business of Events (BOE) in 2025, alongside The Meetings Show Asia Pacific. The success of the inaugural BOE 2024 in gathering diverse and dynamic business event stakeholders highlighted the ever-increasing need to exchange knowledge and forge innovative solutions within the Asia Pacific community. As Singapore looks to strengthen its positioning as the “World’s Best MICE City”, we look forward to continuing this momentum of impactful idea sharing and advancing the business events industry, together with important stakeholders such as PCMA,” said Dr. Edward Koh, Executive Director, Conventions, Meetings and Incentive Travel, Singapore Tourism Board.