Olot-Girona-Lloret join forces for a MICE Tourism Project in the northeast of Spain

18th Feb, 2016

The Olot-Girona-Lloret MICE tourism project was unveiled on 4 February at an event held at the headquarters of the Garrotxa Regional Archive, where the Mayor of Girona, Albert Ballesta, the Mayor of Lloret de Mar, Jaume Dulsat, and the Mayor of Olot, Josep M. Corominas, presented a pioneering alliance in Catalonia which responds to the desire of the three municipalities to work together to become a point of attraction for business tourism in the northeast of Spain.

The Olot-Girona-Lloret project is the sum of local specialised MICE initiatives implemented by each of the destinations. On the basis of the work carried out through their individual projects (Meetings among Volcanoes of Olot, the Girona City Convention Bureau and the Lloret Convention Bureau), the three municipalities have agreed to join forces, pooling economic and human resources, with three very clear objectives:

To create a new tourism business product based on the complementary nature of three completely different landscapes that can be reached in just 35 minutes, each with its own specialised MICE segment (Olot - incentives; Girona - association meetings; Lloret de Mar - corporate meetings).

To draw together the members of the three local initiatives in order to generate joint proposals and business opportunities.

To position the brands of the three municipalities in the international MICE industry.

At a series of meetings held by the Advisory Board of the Costa Brava Girona Convention (Girona Tourist Board), the managers of each project began to lay the foundations of this partnership with the goal of creating synergies between the partner companies of the aforementioned local initiatives. The result is an innovative, versatile, cross-cutting and totally complementary initiative.

The respective action plans of the three local initiatives were also presented at the Thursday event in Olot, including promotional and marketing actions over the course of 2016, visits will be scheduled with event organising companies and travel agencies specialising in MICE tourism and end customers (companies, associations, etc.). As such, the three municipalities have agreed to hire an expert to market the Olot-Girona-Lloret product in the Catalan and French markets.

Presentations will also be held in Barcelona, Madrid and Toulouse, and fam trips will be organised for tour operators interested in discovering the product in person.

The Olot-Girona-Lloret MICE tourism project has been enthusiastically welcomed by the members of Meetings among Volcanoes, the Girona City Convention Bureau and the Lloret Convention Bureau. Support is being provided by the Catalunya Convention Bureau and the Costa Brava Girona Convention Bureau, both of which are dedicated to MICE tourism promotion.

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