New Zealand Brings Its Strongest Ever Business Events Showcase to AIME 2026

New Zealand is bringing its strongest team to date to AIME 2026 in Melbourne – including an All Black and Black Fern.

In partnership with Tourism New Zealand, the All Blacks Experience is coming to Asia-Pacific Incentives and Meetings Event (AIME) with an immersive activation featuring former All Blacks Ian Jones, Josh Kronfeld, and Black Fern Monalisa Codling.

Attendees can feel the power of the haka, witness the dedication behind excellence, and connect with New Zealand’s sporting and cultural heritage in an unforgettable way.

Tourism New Zealand Global Manager Business Events Penelope Ryan says: “The All Blacks Experience is not only a unique attraction; the team’s deep cultural roots and emotional connection to New Zealand translate into a transformational experience.” 

All Blacks Experience General Manager and former All Black Ian Jones MNZM adds: “Legacy, leadership, and belonging are at the core of the All Blacks’ global success. The stories of discipline and teamwork offer powerful insights that resonate far beyond the rugby field.”

AIME visitors who explore the experience can enter the draw to win a trip for two to Auckland with flights sponsored by Air New Zealand.

Next to the activation on the show floor, Tourism New Zealand’s 100% Pure New Zealand stand will feature 41 business events partners – New Zealand’s largest ever contingent at AIME.

Ryan adds: “With the New Zealand International Convention Centre (NZICC) opening, and new flights making New Zealand even more accessible from Australia, it’s a great opportunity to showcase New Zealand's excellent events offering.”

Join the team for kōrero and kai (a chat and a snack) to discuss the support, including funding, available to deliver conferences or incentives in New Zealand. There will be nibbles and wine on stand from 2pm including Much Moore ice cream, plus Air New Zealand is bringing a variety of in-flight New Zealand snacks.

Meet with Auckland Convention Bureau, New Zealand International Convention Centre, Auckland Conventions, Venues & Events, RotoruaNZ, Hamilton & Waikato Tourism, Destination Queenstown & Lake Wānaka Tourism, ChristchurchNZ Business Events, Venues Ōtautahi, Te Pae Christchurch Convention Centre, Business Events Wellington, Tākina Events, and Venues Wellington.

Discover the unique event experiences available at Shotover Jet and Dart River Adventures, Explore Group, Auckland War Memorial Museum, Hobbiton Movie Set, AJ Hackett Bungy NZ, Oxbow Adventure Co, KJet Queenstown, and the All Blacks Experience.

New Zealand accommodation providers Sudima Hotels, Cordis Auckland, Pullman Auckland Hotel and Apartments, IHG Hotels & Resorts, EVT Hotels & Resorts, Rosewood Hotels, Millennium Hotels & Resorts NZ, and Millbrook Resort will also be on stand.

DMCs and suppliers attending include Attend New Zealand, Time Unlimited, Team Up Events New Zealand, The Production Agency, Exhibition Hire Services New Zealand, NW Group, Urban Gourmet, Delegates Discover New Zealand, RealNZ, TomTom Productions, ROAM, and NZ Bespoke.

Representatives from flagship airline Air New Zealand and national industry association Business Events Industry Aotearoa will also be on stand.

Published by Meeting Media Company, the publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.