The Hawai‘i Tourism Authority (HTA), County of Hawai‘i, and Island of Hawai‘i Visitors Bureau (IHVB) today announced two new community-based destination management initiatives — the Keaukaha Steward Pilot Programme and Community Cultural-Based Education Programme — a concerted effort to mitigate visitor impacts and protect natural and cultural resources in the Keaukaha area.
“HTA’s destination management work continues to expand on Hawai‘i Island as we support the community’s vision. These new programmes uplift the Keaukaha community, provide opportunities for residents, and reduce visitor impacts through place-based education and stewardship,” said Caroline Anderson, HTA’s Director of Planning. “We are proud to be a part of this collaborative undertaking with the County, IHVB and various community partners.”
Residents identified Keaukaha as a highly visited hotspot area in the County of Hawai‘i’s 2020-2025 Hawai‘i Island Tourism Strategic Plan and HTA’s 2021-2023 Hawai‘i Island Destination Management Action Plan (DMAP). The Keaukaha Steward Pilot Programme and Community Cultural-Based Education Programme aim to address residents’ concerns through community-led, government-supported action at Waiuli (also known as Richardson Ocean Park) and Lehia Beach Parks.
“Our administration recognises the value of community collaboration and the importance of perpetuating authentic Hawaiian culture, particularly in and around our wahi pana,” said Hawaiʻi County Mayor Mitch Roth. “By implementing place-based education and stewardship programmes, we can actively engage residents to preserve our cherished destinations while promoting sustainable tourism. We are extremely honored to collaborate with HTA, IHVB, and our community partners to develop initiatives that promote, perpetuate, and protect our Hawaiʻi Island.”
The Keaukaha Steward Pilot Programem is a collaborative project with the County, HTA, Kupu, Keaukaha and Leleiwi Community Associations, Hui Ho‘oleimaluō, and the Keliʻi William Ioane Legacy Foundation as the community lead organisation.
With funding provided by HTA and the County, Kupu has hired four local stewards to work part-time — two stationed at Waiuli and two at Lehia — to help educate visitors about the area and history, gather visitation data, and mitigate unwanted behaviors. The pilot programme runs from May to December 2023.
"Kupu is honored to support this community-led effort to mālama these areas," said Kāwika Riley, Kupu’s Vice President for External Affairs.
The Keaukaha Steward Pilot Programme advances Action G of the Hawai‘i Island DMAP to "Invest in community-based programmes that enhance the quality of life for communities.”
With funding provided by HTA and in conjunction with the County and IHVB, the Keliʻi William Ioane Legacy Foundation has also been selected to develop and operate the Community Cultural-Based Education Programme which will help balance the preservation of cultural and natural resources with mindful visitation in the Keaukaha area.
“As an ‘ohana, we have seen the dramatic alteration of our wahi pana by the influx of visitors to our community spaces where we as children played and learned at Waiuli and Lehia Parks,” said ʻĀinaaloha W. Ioane, Keliʻi William Ioane Legacy Foundation project manager and cultural specialist for the Keaukaha Steward Pilot Programme, and daughter of Native Hawaiian community advocate Keli‘i Ioane, better known as Skippy. “We are grateful for these opportunities to activate a collective community abundance and mālama ‘āina.”
The cultural education programme will support the Keaukaha Steward Pilot Programme by enhancing the stewards’ cultural and historical knowledge of the Keaukaha area to be shared with the community and parkgoers. The programme focuses on community collaboration, including with the Edith Kanaka‘ole Foundation through its Honuaiākea (Kapu and Kānāwai Papakū Makawalu) Process workshop. Staff members will synthesise information gathered from the two-day workshop and design learning materials for community and steward use.
“Supporting the work of our Keaukaha residents and non-profit organisations is an integral part of carrying out the Hawai‘i Island DMAP,” said Rachel Kaiama, IHVB’s Destination Manager. “The ‘āina-based curriculum will become an invaluable resource for the community and ongoing preservation of these special places.”
The Keaukaha Community Cultural-Based Education Programme advances the Hawai‘i Island DMAP priorities, including “Develop resources and educational programmes to perpetuate authentic Hawaiian culture and ʻŌlelo Hawaiʻi” (Action B) and “Support and promote ʻāina-based education and practices to protect and preserve our natural resources so that residents and visitors will aloha ʻāina” (Action C).
Keaukaha is the second Hawai‘i Island community to implement a steward programme for improved destination management and preservation. In north Kohala, Nā Ala Hele Trail and Access Programme staff members began working closely with the Pololū and surrounding communities. In 2021, HTA provided funding support for the Pololū Trail Steward Programme, a pilot project in collaboration with Nā Ala Hele Trail and Access Programme, the lineal descendent community of Pololū, and Kupu. The pilot programme was a success for the community and carried forth by the State Department of Land and Natural Resources.
To learn more about how destination management and stewardship is advancing throughout Hawai‘i, visit the website
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