Macau welcomes a new association to enhance destination promotion and industry standards

Macao welcomes a new association for professionals in the meetings, incentives and special events industry (MISE).

Todd Cai, president of the Macau Meetings, Incentives and Special Events Association, said the association was a year in the making, "after the Macau government announced that MICE is a priority in its tourism strategy. It’s timely to have an association with an international network to promote Macau as a destination for business events."

He noted that while there were many associations in Macau, most of them were focused on exhibitions and none covered the three segments of meetings, incentives and special events.

Other activities that MISE will get busy with include producing related reports and sharing of international case studies that will help Macau's meetings, incentives and special events players to perform on par with other excellent destinations.

As a non-profit organisation, MISE plans to kick off destination marketing and do at least two to three business/networking events a year, with guest speakers to discuss pertinent issues or share report findings.

Other objectives include generating business opportunities for members, to attract events from the international arena to Macau, to provide education and training to its members and the MICE industry in general, as well as provide on-the-job training for young members of the MICE industry.