Maastricht CEO Elected as Board Member of City Destinations Alliance

10th May, 2024

The City Destinations Alliance (CityDNA) recently elected new leadership during their International Conference & General Assembly in Bologna, Italy.

CityDNA, the European knowledge sharing network for cities and urban regions, gathered an international audience of 225 tourism and city marketing professionals to elect both new Board Members and a Treasurer, Vice-President and President.

During the General Assembly, Jurgen Moors was elected as new Board Member for a mandate of 3 years. Jurgen Moors (cover photo), originating from the South of the Netherlands, has been leading the Maastricht Convention Bureau as CEO for nearly a decade, alongside past positions in the national Chamber of Commerce. With a career spanning international affairs and cross-border business, he has worked in Japan and Belgium, and for multinational companies in Maastricht and Brussels.

As a member of the Board of CityDNA, Jurgen will continue his dedicated involvement in advancing the interests of city destinations across Europe and introducing innovative approaches to enhance the meetings industry agenda. Prior to this esteemed election, Moors had the honor of serving as the Chairman of the CityDNA Meeting Industry Steering Group.

Speaking about his appointment, Jurgen Moors stated, "I am deeply honored to join the Board of CityDNA. This role presents an exciting opportunity to contribute to the growth and development of city destinations across Europe and I look forward to collaborating with fellow Board Members to drive positive change in the meetings industry. At CityDNA, I am committed to introducing innovative approaches, particularly in strategic destination management, that will enhance city experiences across Europe."

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