London welcomes 35,000 cardiologists with launch of the London Heart Trail

24th Aug, 2015

The cast of Annie Jr have officially launched the London Heart Trail, an interactive walk along the South Bank between the London Eye and Tower Bridge, ahead of the European Society of Cardiology’s annual congress at ExCeL London next week.

The short one to two hour walk from is free to enter for people of all ages, with an optional charity donation to the British Heart Foundation. Participants will be given the chance to win prizes by completing interactive challenges, unlocking clues and answering questions about heart health using the London Heart Trail App. The walk will not only provide an opportunity to take in some of the most iconic sights along the South Bank, it will also encourage Londoners and visitors to see the city on foot.

The London Heart Trail has been created to coincide with the five-day European Society of Cardiology (ESC) congress at ExCeL London from 29 August – 2 September 2015, which will see 35,000 leading cardiologists arrive in the city for one of the largest and most influential cardiovascular events in the world. The event, which is expected to generate over £100 million in economic benefit for London, takes place just over a year since the Mayor launched MedCity - an organisation that aims to help the life sciences industry in London and the greater south east of England to thrive.

Other Articles

About Us

Supported by the Union of International Associations (UIA), the International Association of Professional Congress Organisers (IAPCO) and the Interel Group, the global public affairs and association management consultancy, Headquarters Magazines serve the needs of international associations organising worldwide congresses.