Liverpool’s Event Campus Delivers Record-Breaking Comic Con Experience

Exhibition Centre Liverpool has reaffirmed its position as one of the UK’s most adaptable and scalable event venues by hosting Comic Con Liverpool across its waterfront event campus — encompassing ACC Liverpool, Exhibition Centre Liverpool (ECL) and the M&S Bank Arena. With integrated facilities, a campus-wide design and tightly coordinated operations, the convention delivered another lively and energetic weekend powered by thousands of pop-culture fans.

Comic Con Liverpool attracted more than 30,000 visitors, underscoring its status as one of Europe’s largest pop-culture conventions and highlighting the benefits of Liverpool’s seamless multi-venue model. The venue has welcomed the event more than 15 times over the years, witnessing its trajectory from a modest single-hall exhibition to a major multi-venue experience now spanning the entire campus. This evolution illustrates both the convention’s rapid growth and the venue’s capacity to scale alongside it.

With headline guests such as Emilia Clarke, John Cena, Hayley Atwell and Brie Larson, the event showcased marquee panels and immersive fan opportunities, along with meet-and-greets, exhibitor marketplaces and large-format performances. The convention once again demonstrated the venue’s capability to host complex, fast-expanding events without sacrificing comfort or operational efficiency.

By distributing programming across the campus, organisers successfully combined premium experiences with high-capacity public areas, ensuring smooth visitor flow. The layout — supported by an interconnected four-star hotel providing convenient accommodation for high-profile guests — enabled the event to deliver:

• Expanded VIP participation
• Increased guest and exhibitor numbers
• A larger marketplace footprint
• Higher overall attendance
• Multiple content formats running concurrently

This integrated approach created a cohesive visitor journey, minimised congestion and maintained high production value throughout the convention.

The events campus is operated by the ACC Liverpool Group, which also owns the Ticket Quarter ticketing platform. Ticket Quarter managed substantial volumes of advance ticket sales and communication with tens of thousands of attendees, streamlining engagement for both fans and organisers. For this autumn’s edition, Ticket Quarter also introduced a new deposit scheme for premium autograph and photo packages, increasing accessibility and boosting conversion for high-value guest offerings.

Beyond Comic Con Liverpool, Ticket Quarter supports ticketing for a growing portfolio of third-party events, including additional Monopoly Events shows across the UK and Europe. This includes several international Comic Con editions, where Ticket Quarter’s scalable platform handles multi-currency sales, high-volume demand spikes, premium guest experiences and complex product mixes. This expansion marks a significant milestone in the partnership, showcasing the promoter’s confidence in Ticket Quarter’s ability to deliver reliable, flexible and customer-focused ticketing for some of Europe’s fastest-growing fan conventions.

Colm Graham, Head of Partnerships, Hospitality & Exhibition Sales at Exhibition Centre Liverpool, said: “Our campus offers organisers the flexibility to deliver large-scale, high-profile events that expand year after year. Comic Con Liverpool is one of our biggest events, attracting over 30,000 attendees twice annually, and this edition perfectly demonstrates what the campus makes possible: growth, prestige and world-class production value all under one roof. The campus-wide layout allows different elements of an event to coexist seamlessly — VIP experiences, exhibitor zones, entertainment stages — making it an ideal choice for organisers looking to scale without constraints.”

Henry Brown, Head of Ticketing at Ticket Quarter, added: “Comic Con Liverpool is a complex, multi-product event and an ideal example of our ticketing platform’s flexibility. From fast-moving entry ticket sales to premium passes and our new deposit option for autograph packages, our aim was to ensure a smooth, reliable and transparent journey for both fans and organisers. We’re also proud to extend this capability across Monopoly Events’ expanding portfolio of UK and international shows, helping deliver seamless ticketing for large-scale, multi-venue conventions across Europe.”

The success of Comic Con Liverpool highlights how Liverpool’s event campus, supported by Ticket Quarter’s integrated ticketing, equips organisers to confidently deliver large-scale, high-impact events. The campus’s scale, flexibility and reach across the Northwest and beyond enable deeper engagement for brands, exhibitors, talent and audiences, while maintaining operational clarity and an exceptional visitor experience.

With its versatile venues, cohesive multi-venue design and advanced ticketing infrastructure, the Liverpool Events Campus continues to strengthen the city’s position as one of the UK’s leading destinations for ambitious, fast-growing events.

Comic Con Liverpool returns in May 2026.
 

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