Limerick’s Sports Culture Driving World-Class Events
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Limerick combines world-class sporting venues, academic excellence, and sustainability-focused infrastructure to support major international events.
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21st Apr, 2025
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With a rich sporting heritage, forward-thinking sustainability initiatives, and world-class academic institutions, Limerick has positioned itself as a leading destination for international conferences and sporting events. What sets it apart is the Shannon Region Conference and Sports Bureau, the only regional bureau in Ireland that strategically aligns business and sporting events under a single framework. This unique approach fosters collaboration between industries, academia, and local government, maximising the city’s potential for impactful events.During HQ's visit, the bureau's Business Development Executive, Danielle Devaney, highlighted how this collaboration is transforming the region's events landscape. From the University of Limerick (UL) Sport Campus to the iconic Thomond Park, Limerick's ability to host world-class tournaments and conferences is driven by strategic investment, sustainability and strong community links. The region's global reputation will be further enhanced when Limerick hosts the Ryder Cup 2027 at Adare Manor, bringing the world's best golfers to Ireland for the iconic biennial contest between Europe and the United States.Jesús Guerrero Chacón reports
Collaboration for Global Events
HQ was on site for the official press launch of the 2025 Atlantic Youth Touch Cup at the UL Sport, where over 700 athletes from Europe, the Americas, Africa, and China will compete in Ireland’s largest-ever international Touch Rugby tournament. The competition, set for July 31 to August 3, 2025, is another major milestone for the city following the success of the 2023 Tag Rugby World Cup in Limerick.
The press launch brought together key figures in Irish and international sport, including John Moran, Mayor of Limerick; Brendan Foley, President of Munster Rugby; Michael Abromowitz, Director of the Federation of International Touch (FIT); and Chris Simon, FIT’s Chief Operating Officer. Also present was Karen Ronan, General Manager of the Shannon Region Conference and Sports Bureau, who emphasised the economic and reputational impact of hosting such an event in the region. “With hundreds of players, coaches, and supporters expected, local businesses will benefit from increased visitor numbers, especially in hospitality and tourism. We are proud to support the University of Limerick in bringing another major European championship to the Shannon area,” Karen said.
Limerick’s ability to attract global events is no coincidence. The UL is home to Europe’s largest all-weather sports facility, making it a premier destination for world and European championships in multiple disciplines. UL’s state-of-the-art facilities, combined with the support of regional stakeholders including Fáilte Ireland, Limerick City and County Council, and the Bureau, ensure a perfect experience for event organisers.
Following our visit to UL, we headed to Thomond Park, home to Munster Rugby, which further amplifies Limerick’s status as a sports-driven city. While best known for its rugby matches, the stadium has evolved into a multi-purpose venue capable of hosting gala dinners, corporate events, and conferences of up to 700 delegates. For organisers seeking a venue that inspires, few locations offer the same level of sporting legacy and modern event infrastructure as Thomond Park.
Sustainability and Vision
A strong commitment to sustainability defines Limerick’s growth, with a focus on environmentally responsible events and urban regeneration. The Strand Hotel reflects this with its Green Meetings Initiative, supporting environmental goals through partnerships with organisations like Hometree. Maria O’Gorman Skelly, Director of Sales and Marketing at the Strand, explained: “For every conference with over 100 attendees, we plant a native Irish tree.” This initiative aligns with broader sustainability efforts, including the Opera Square development, a landmark urban regeneration project reshaping Limerick’s city centre. This project combines heritage restoration with cutting-edge green design, featuring energy-efficient buildings, carbon-neutral workspaces, and pedestrian-friendly public spaces. Initiatives like the Sustainable Tourism Network, which hosted an event during my visit, further highlight the region’s dedication to creating impactful, future-focused strategies for tourism and events.
Saint Mary’s Cathedral: A Unique Venue Rich in History
As part of HQ’s visit, we explored Saint Mary’s Cathedral, one of Ireland’s most remarkable venues. This 12th-century landmark offers something unique for business events: the opportunity to host gala dinners in a cathedral. Steeped in history, St Mary's combines medieval grandeur with modern event facilities to create an unforgettable setting for high-profile gatherings. With a recent investment from Fáilte Ireland, the venue is enhancing its gala facilities to ensure it remains a top choice for exclusive events that combine heritage and atmosphere.
Beyond its historical and architectural significance, the cathedral celebrates the women who have shaped Irish history, from Catherine O’Brien, whose intricate stained glass windows adorn the building, to Lady Victoria Brady, a pioneering aviator who defied convention, Saint Mary’s stands as a tribute to women who paved the way and left a lasting impact. This legacy of strong, pioneering women continues to this day, such as Karen Ronan, whose recent recognition at the Network Ireland Businesswoman of the Year Awards highlights her commitment to diversity and inclusion in business events. Network Ireland Limerick, where she plays a leading role, supports women across sectors, from entrepreneurs to public leaders, through mentorship, networking, and professional development initiatives.
Limerick’s connection between heritage and innovation extends to No. 1 Pery Square, the boutique hotel I stayed in during my visit. Situated in the Georgian Quarter, this Michelin Key-awarded property blends historical architecture with modern luxury. The hotel’s farm-to-fork philosophy and commitment to sustainability reflect the city’s values, creating a unique experience for delegates and visitors alike.
“Limerick and the wider Shannon Region offer an exceptional blend of world-class facilities, rich heritage, and vibrant culture, making it a premier destination for international business and sports tourism. With state-of-the-art venues, seamless connectivity, and a welcoming community, the region provides the perfect backdrop for events that inspire, connect, and leave a lasting impact. At the Shannon Region Conference and Sports Bureau, we are proud to support and promote this unique destination on the global stage.”Karen Ronan, General Manager Shannon Region Conference and Sports Bureau
Published by Meeting Media Group, the publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.
