Korean taste for Sydney continues with incentive win

18th May, 2016

With Sydney still exhilarated from recently hosting the highly-successful and widely publicised Nu Skin Greater China Success Trip, Business Events Sydney (BESydney) CEO, Lyn Lewis-Smith, has announced that Sydney has again been successful in winning another exceptional Nu Skin Enterprises incentive.

In 2017 Nu Skin Korea, a direct selling company focused on the personal care and nutritional supplements market, will bring approximately 1,400 of its most successful distributors to Sydney for a five-day reward trip.

Ms Lewis-Smith confirmed her team had beaten fierce international competition to host the Nu Skin Korea Success Trip in 2017. “We are proud to host this event, which will provide a forum for education, information and research for the top distributors of Nu Skin products worldwide,” said Ms Lewis-Smith.

For Sydney and NSW, the success of winning this incentive event creates strong opportunities for trade. Our research indicates that one third of all overseas delegates say they will return to Sydney for another business event. Repeat business is testament to Sydney’s ability to deliver time and time again.

Mike Keller, General Manager of Nu Skin Korea, said, “Nu Skin Korea confirmed Sydney as the perfect destination to celebrate the achievements of many of our Nu Skin Korea entrepreneurs. We selected Sydney as the destination for our 2017 incentive trip because of the world-class facilities, restaurants, warm and welcoming culture, and its many iconic tourist attractions. We initially visited Sydney in 2000 with a very small group of our top salespeople and we have looked back on that experience with fondness over the years. We can’t wait to return in 2017!

In the last four years (2013-16), Sydney has hosted seven Korean incentive events with the average delegate days increasing from 300 in 2013 to almost 3,000 this year. These business events, hosted by global companies such as Samsung and Amway, equate to over 8,000 delegate days. NC Soft Korea, which came to Sydney in 2013 and 2014, is an example of repeat business for the city, demonstrating how events held in Sydney continue to achieve business objectives time and time again. 

According to the latest Tourism Australia figures, South Korea is Australia’s eighth largest inbound market for visitor arrivals, seventh largest market for total visitor expenditure, and fifth for visitor nights. Findings from Tourism Australia’s Consumer Demand Project indicate that South Korean travellers look for safety and security, interesting attractions and world-class beauty when choosing a holiday destination. Australia’s coastline, natural wilderness and wildlife generate the greatest appeal, with aquatic wildlife rating as the most preferred Australian experience.


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