jwc Appoints Daniel Mesfin as Managing Director Africa to Drive Regional Expansion

jwc has appointed Daniel Mesfin as Managing Director Africa, reinforcing the company’s strategic commitment to supporting the growth and transformation of the events industry across the African continent.

The newly created role will see Daniel Mesfin lead jwc’s business development activities throughout Africa, working closely with venue operators, governments, destinations, investors, exhibition organizers, and industry stakeholders to identify growth opportunities and deliver strategic consulting services tailored to the region’s rapidly evolving events sector.

Bringing extensive international experience in business development, strategic partnerships, and market expansion across Africa and the Middle East, Daniel Mesfin combines a strong regional network with deep market insight. He is set to play a key role in strengthening jwc’s footprint across the continent, supporting clients in the development of world-class exhibition and conference infrastructure, operational excellence, sustainable growth strategies, and destination development and marketing initiatives.

“‘Africa represents one of the most dynamic and promising growth markets for the global exhibition and conference industry,’ says Daniel Mesfin (on the right). ‘I am excited to join jwc and contribute to building stronger industry ecosystems across the continent by connecting international expertise with local market opportunities'.”

For Gerd Weber, CEO of jwc, the appointment marks an important step in the company’s long-term expansion strategy: “‘We are delighted to welcome Daniel to the jwc team. His extensive regional expertise, entrepreneurial mindset, and strong industry relationships will significantly strengthen our ability to support clients and partners across Africa. We see tremendous potential in the African business events market and are committed to contributing to its long-term development.’”

Through this appointment, jwc aims to further expand its activities in Africa, supporting clients in areas including:

• Exhibition and conference market development strategies;
• Venue feasibility studies and operational optimization;
• Business development and internationalization support;
• Destination development and positioning;
• Strategic partnerships and stakeholder engagement;
• Event industry transformation and innovation initiatives;
• Investment advisory and market entry strategies.