Japan's JOYPOLIS SPORTS Opens its First Flagship Abroad

The Kai Tak Mall, part of the Kai Tak Sports Park family, has announced that CA SEGA JOYPOLIS, who is operating Japan’s largest indoor amusement park TOKYO JOYPOLIS, will open its first flagship outside Japan, JOYPOLIS SPORTS Indoor Sportainment Park, in Kai Tak Mall.

With over 20 years of experience in operating entertainment facilities, JOYPOLIS is renowned as Japan’s premier indoor amusement park, thanks to its large-scale and extensive range of sportainment offerings. Now, to further expand its global footprint, its operating company, CA SEGA JOYPOLIS, is making a ground-breaking move by authorising the launch of the first JOYPOLIS SPORTS flagship outside Japan – a new sports-themed park.

Located in Hong Kong, this flagship spans five storeys and nearly 30,000 square feet. Specially designed for Kai Tai Sports Park, it features over 20 attractions that blend cutting-edge technology with innovative entertainment. The exciting development is poised to become Hong Kong's most eagerly awaited new sportainment attraction!

Takeshi Yoshimoto, CEO of CA SEGA JOYPOLIS, said, “Opening the first authorised JOYPOLIS SPORTS flagship outside Japan in Hong Kong is a significant step in our global expansion. We selected Kai Tak Sports Park and its Kai Tak Mall for its excellent location and first-class facilities, which are sure to attract many local and international visitors. We believe this new indoor amusement park, which combines cutting-edge technology and innovative entertainment elements, will bring unprecedented entertainment experiences and surprises to all visitors.”
 

3 Themed Zones Merging Cutting-edge Tech with Sports for Unique Experiences Debut of the First SONIC STADIUM!

This 5-storeys Hong Kong flagship features three key themed zones, meticulously designed to give locals and tourists an unprecedented experience of interactive sports. Each floor of the JOYPOLIS SPORTS Hong Kong flagship showcases a unique theme that innovatively combines play and sports offers countless surprises and fun experiences for visitors.

As the Hong Kong flagship of JOYPOLIS SPORTS, this massive entertainment centre is poised to become the top destination for health enthusiasts. In keeping with the TOKYO JOYPOLIS culture, JOYPOLIS SPORTS will also regularly collaborate with popular Japanese brands and IPs to launch exclusive events, featuring limited merchandise and souvenirs. This makes it a must-visit hotspot!

“NINJA DOJO” Zone – Experience Modern Ninja Training: This zone seamlessly blends traditional Japanese ninja elements with the popular Ninja Warrior sports concept, immersing participants in a dojo for experiential learning. Participants will enhance their explosiveness and reflexes through traditional ninja training, martial arts, and weapon throwing. They will face fitness and intelligence challenges and go through different checkpoints, followed by a personal assessment that determines their modern ninja skills.

Sonic the Hedgehog Themed Interactive Playground —The First SONIC STADIUM: Here at first interactive playground with the theme of Sonic the Hedgehog is home to several Sonic-themed entertainment facilities, including new experiences developed by CA SEGA JOYPOLIS. Designed for children aged 0 to 6 years old, the Playground zone offers a variety of kid-friendly games, such as the bouncy “Air Dome”, a beloved feature in Japan, where children can completely let loose and run wild. Meanwhile, adults and teenagers can partake in the races and matches at SONIC ATHLETICS. SONIC STADIUM is designed to infuse popular elements into sporting activities, allowing players of all ages to immerse themselves in the world of Sonic the Hedgehog and the excitement of sports!

“FUTURE ARENA” Zone – Experience World's Leading Innovative Sports: Here, the line between sports and innovative entertainment blurs. It showcases the latest projects by CA SEGA JOYPOLIS for the Hong Kong flagship, featuring cutting-edge sports games from top game developers. With MR (Mixed Reality) technology, these games receive a world-class immersive upgrade, fully enhancing player engagement. Among them is the “VALO ARENA”, debuting in Greater China, which uses MR and unique motion tracking, allowing players to enjoy thrilling games with friends and family without extra equipment!

Top-Floor Restaurant by Interdisciplinary Designer Keo.W, Blending Trends and Modernism

Located on the top floor of JOYPOLIS SPORTS, "Hungry Tiger Hidden Dragon" by interdisciplinary designer Keo W. is a restaurant and bar that blends sports elements with popular IPs. It features a semi-alfresco dining area with a stunning view of the main stadium. The interiors embrace a trendy modernist style and introduce a new Western-Japanese fusion cuisine to cater to diverse customer needs.

The restaurant also aligns with the Kai Tak Sports Park theme, offering healthy options and limited themed meals like muscle-building dishes, vegetarian meals, and energy shakes. In the evening, it transforms into a stylish bar, providing an interactive space for spectators and event participants.

Andrew Tsui, General Manager of JOYPOLIS SPORTS HONG KONG, said, “We are thrilled to bring JOYPOLIS SPORTS to Hong Kong. With its mission "Sports for All Generations," combined with the sportainment concept, unites the world's top technology sports games to create a unique interactive experience for everyone. JOYPOLIS SPORTS is dedicated to offering exciting and fun entertainment for both locals and visitors. Whether you're a fitness enthusiast, new to sports, or just looking to relax with friends, JOYPOLIS SPORTS has you covered. Our themed restaurant blends a healthy lifestyle with delicious food, providing a perfect spot to enjoy time with family and friends. Our goal is to become the leading sports social platform, and we believe the JOYPOLIS SPORTS Hong Kong flagship will set off a new wave of sportainment excitement across the city.”

As the future home venue for Hong Kong, with world-class sports facilities and multi-purpose entertainment venues, Kai Tak Sports Park will become a must-visit hotspot for Hong Kong residents and tourists, offering them an unparalleled entertainment experience. Kai Tak Mall is a core facility of the Kai Tak Sports Park, and it is committed to providing one-stop sports and leisure, entertainment, dining, and shopping experiences. It will emerge as Hong Kong’s new sportainment homecourt, bringing Hong Kong residents and tourists a unique sportainment-shopping experience.

About Kai Tak Sports Park

Kai Tak Sports Park is a fully integrated sports, leisure and entertainment destination. The 28-hectare Sports Park will be part of the redevelopment on the site of the old Hong Kong International Airport in Kai Tak. The Sports Park features a 50,000-seat Kai Tak Main Stadium with a retractable roof, the Kai Tak Main Arena with the flexibility to host community sports and events of up to 10,000 seats, and the Kai Tak Youth Sports Ground with a capacity of 5,000 seats. These venues will be complemented with extensive public open spaces for events and leisure together with retail and harbour front dining spaces.
 

About K11 Group

K11 Group is a global cultural brand founded in 2008 by renowned entrepreneur Dr Adrian Cheng. The company's unique and original business model, “Cultural Commerce”, blends culture, art, and commerce to create an ecosystem that caters to all walks of life. Based in Hong Kong, the Group has established a significant presence in Greater China. Upholding its core values of Art, People, and Nature, the Group aims to democratise art, incubate cultural talents, advocate sustainable development, and create a global identity for Chinese millennials. In addition to its groundbreaking multi-development project in Hong Kong, Victoria Dockside, K11 operates a wide range of businesses, including retail, workplace, hospitality, and luxury residence. 

Looking ahead to the future, K11 Group is expected to attain a footprint of 38 projects with an approximate GFA of 3 million square metres in 12 cities across Greater China upon completion and continues setting new standards in “Cultural Commerce”.