Immerse Your Next Event at MCEC's New Digital Art Gallery

14th Jul, 2021

Melbourne Convention and Exhibition Centre (MCEC) is excited to announce that Australia’s Digital Art Gallery THE LUME Melbourne is available to book for your next corporate event from September 2021. 

With exclusive access to the space, guests will be treated to a truly unforgettable multi-sensory experience whilst at your gala dinner, cocktail party or breakfast event.  

Exclusive events within the gallery are perfect for guestlists of 200-1200 pax (COVID-19 capacity limits permitting) and include a delectable food and beverage package that can only be found at THE LUME Melbourne.  

Inside Melbourne’s most unique event space, guests will be treated to a 45-minute feature show and 15 minutes of featurette shows, woven around your event running order.  

Non-exclusive events are also a possibility thanks to the mezzanine level. The space can be booked during gallery hours for smaller events up to 100 guests. 

MCEC and THE LUME Melbourne can also tailor your event by immersing guests amongst your brand through custom projections. We can create bespoke solutions for your next product launch or brand experience. Take advantage of the 150 projectors and beam your chosen content across four storeys of event space.  

THE LUME Melbourne’s inaugural show, Van Gogh, will take your guests on a journey into the world of Vincent van Gogh, as his most famous artworks burst to life and the sights, sounds and aromas of 19th century France fill the room. As an entirely immersive experience, THE LUME Melbourne relieves you of any styling or entertainment you would usually require. 

MCEC’s award-winning chefs have curated a unique menu exclusively for events at THE LUME Melbourne. The exquisite menu was created to celebrate the uniqueness of Vincent van Gogh’s paintings, paying homage to his Dutch heritage and to France, his adopted creative home. The menu uses the freshest Victorian produce paired with an extensive Australian and French wine list.  

Chief Executive Melbourne Convention and Exhibition Centre, Peter King said this is a multi-sensory experience on an unrivalled scale. 

“Where else can you be immersed amongst Vincent van Gogh artwork while hosting your networking event, gala dinner, product launch or post-conference drinks? THE LUME Melbourne is ideal for pre-function, exclusive full venue takeover or non-exclusive events during gallery hours.”  

“THE LUME Melbourne provides an unparalleled opportunity to engage your guests and create a completely unique event experience. Add to this our iconic venue, located on the banks of the Yarra which showcases all that Melbourne has to offer.” 

Bruce Peterson, Founder of Grande Experiences, the creator and producer of THE LUME Melbourne, said “THE LUME Melbourne is designed to offer unrivalled experiences - a real gamechanger for the events industry. Where else can you integrate brand or product so seamlessly and efficiently into the venue? An event at THE LUME Melbourne will remain an unforgettable experience for all your guests.”    

Events at THE LUME Melbourne are exclusively managed by Melbourne Convention and Exhibition Centre. Enquire here to host your event at THE LUME Melbourne.  

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