IFEMA MADRID Launch 'Madrid Turismo by IFEMA' to Promote International Tourism

21st Jan, 2022

This agreement between the Madrid institutions gives IFEMA MADRID a highly active role in promoting Madrid as a tourist destination abroad, which will enable it to launch a new business model within its internationalisation, digitisation and innovation strategy.

The Community of Madrid, the City Council and IFEMA MADRID come together to create a unique platform to promote tourism in the region internationally. 'Madrid Turismo by IFEMA' originated from the union of the three Madrid institutions, in response to constant demand from the tourism sector to promote and consolidate Madrid's position as a popular destination for international tourism, of both the leisure and business types.

The commission awarded by the two institutions to IFEMA MADRID, due to its positioning both in the international sphere and in tourism, gives it a fundamental role in the international promotion of the region, in which its expertise will be vital for the development of that ambitious project over the next three years, framed within its internationalisation, digitisation and innovation strategy. 

Isabel Díaz Ayuso, president of the Community of Madrid, has described this project as "the most ambitious undertaking for tourism in Madrid in the last decade". "Madrid Turismo by IFEMA is one more step towards making Madrid a reference for Hispanic people in Europe and around the world ", she added.

The Mayor of Madrid, José Luis Martínez-Almeida, in turn highlighted Madrid's leadership in the post-pandemic recovery. "This project supports the consolidation of Madrid among the top cities in the world, harnessing its strengths in the cultural, social, gastronomic, business, MICE and leisure fields," he said. 

"We have committed ourselves to establishing a framework of action that favours collaboration between administrations and the private sector, enabling strategic planning supported by a Round Table of Tourism Experts in Madrid", said José Vicente de los Mozos, president of the Executive Committee of IFEMA MADRID.

To develop it, the Community of Madrid and the City Council will invest a total of 36 million euros over 3 years, in which IFEMA MADRID will conduct tourism activities, both within the framework of its fairs and events, as well as other undertakings in the context of this agreement.

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