IEG Arabia to Organise Dedicated Health and Safety Expos at World Firefighters Games 2026
EG Arabia has been appointed to organise two dedicated exhibitions at the World Firefighters Games 2026, expanding its footprint in the Middle East events market while supporting one of the world's largest gatherings of firefighters.
The company, a subsidiary of IEG Middle East and organiser of Dubai Active and Dubai Muscle Show, will deliver the Fire & Safety Expo and the Health & Wellness Expo, taking place from 6–8 November 2026 at Dhahran Expo in Al Khobar, Saudi Arabia. The exhibitions will run alongside the 16th World Firefighters Games, which is expected to attract more than 7,000 athletes, 200,000 spectators and participants from 70 countries competing across 56 sporting disciplines.
Drawing on its expertise in organising health, fitness and wellness exhibitions, IEG Arabia will bring together international and regional exhibitors specialising in occupational health and safety, firefighter fitness programmes, recovery solutions, healthcare technologies, nutrition, performance enhancement and specialist training.
Designed as a meeting point for the global firefighting community, the co-located exhibitions aim to facilitate business development, knowledge exchange and cross-sector collaboration while showcasing products and services that support firefighters' health, safety and operational performance.
The appointment also marks another step in the international expansion of Italian Exhibition Group, reinforcing its ambitions in Saudi Arabia's rapidly growing exhibitions sector and aligning with the country's wider economic diversification strategy under Vision 2030.
"IEG Arabia's partnership with the World Firefighters Games 2026 reflects our ambition to expand internationally and consolidate our presence in strategic growth markets. The Middle East is a key priority for us, and trade fairs also have an important role to play in supporting Saudi Arabia's Vision 2030, creating platforms for investment, knowledge exchange and industry development," said Corrado Peraboni, CEO of Italian Exhibition Group S.p.A.
"We are honoured to have been chosen to organise the Firefighter Health & Wellness Expo at the World Firefighters Games 2026. It is one of the most important global events for the firefighting community and a platform that aligns with our experience in organising large-scale events dedicated to health, fitness and wellness. We will bring together the world's leading brands, organisations and innovators to support the health, performance and well-being of firefighters, while creating a dynamic environment that promotes collaboration, innovation and industry connections." said Francesco Santa, CEO of IEG Middle East.
The expos are expected to attract tens of thousands of visitors throughout the Games, providing an international showcase for innovations that enhance firefighter safety, resilience and wellbeing. Preparations are already underway, with IEG Arabia working alongside the organisers to deliver an exhibition programme that reflects the scale and global profile of the World Firefighters Games.
Powered by Meeting Media Company, publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.
