IBTM Launches Asia Pacific Event in Bangkok to Tap Fast-Growing Regional Market

IBTM has announced the launch of IBTM Asia Pacific, a new marketplace for the business events industry, set to take place from 9–10 June 2027 at Bangkok International Trade & Exhibition Centre (BITEC). Positioned in the heart of Thailand’s capital, the new tradeshow aims to become a future-focused meeting point for the Asia-Pacific region, designed to drive high-value connections and unlock new business opportunities.

The event will bring together corporate, association and agency buyers from across Asia-Pacific with global destinations, venues, hotels and suppliers. Leveraging IBTM’s Hosted Buyer model and smart matchmaking, the platform is designed to turn introductions into meaningful partnerships and meetings into measurable impact.

Asia-Pacific has emerged as the world’s third-largest business events market — and continues to grow rapidly. Valued at $231.49 billion in 2026 and forecast to expand at an annual rate of 12.6% through 2029, the region presents a significant opportunity for a large-scale, connection-driven industry platform.

Research conducted by IBTM among exhibitors and buyers points to strong demand for a dedicated regional event. Key brands and buyer groups have already signalled their intention to attend, drawn by IBTM’s reputation for delivering high-quality meetings and tangible ROI.

Bangkok provides a compelling host city, combining world-class venues, extensive hotel capacity and strong international connectivity. The event will also benefit from the institutional support of the Thailand Convention and Exhibition Bureau (TCEB). With e-visa and visa-free access available to travellers from multiple markets — including China, India, the UK, the EU and the USA — Thailand is well positioned as a hub for both regional and global exchange.

The conference programme will feature IBTM’s signature mix of interactive formats, including collaborative problem-solving sessions, wellbeing experiences and practical workshops. Designed to help the industry adapt and evolve, the programme will deliver both strategic insight and actionable takeaways. A Welcome Party on the first day will further support networking and celebrate local culture.

Claudia Hall, Exhibition Director, IBTM World and IBTM Asia Pacific, comments: “We are delighted to be launching a new event for the region, opening the door to a market with immense potential and introducing our proven model to a dynamic region with a strong appetite for growth.

“Our vision is to build the region’s most influential event, offering a premium platform that brings together industry leaders through high-quality meetings, an inspiring conference programme, and measurable commercial impact for both exhibitors and buyers.”

Mrs. Supawan Teerarat, Ph.D., President of Thailand Convention and Exhibition Bureau (TCEB), said: “Thailand is honoured to welcome IBTM Asia Pacific 2027 and global MICE partners to Bangkok. This landmark event is more than a regional gathering. It is a bold statement of Asia’s rising influence in the global business events industry. As the Official Host Destination Partner, the Thailand Convention and Exhibition Bureau looks forward to working closely with RX BITEC to create a dynamic platform that connects the international business events community while showcasing Thailand’s world-class capabilities and inspiring experiences.”

IBTM is a world-leading showcase for the meetings and events industry with a portfolio of events and products offering business solutions across four continents.

On of the protfolio brands, IBTM Asia Pacific, is a new two-day event which will act as a future-focused meeting point for business events across the Asia-Pacific region and is designed to drive high-value connections and new business opportunities. IBTM World, the leading global event for the meetings and events industry, is the must-attend three-day event for the worldwide meeting, incentives, conference and events industry. Thousands of meetings and events buyers, suppliers and international trade media visit Fira Barcelona every November for IBTM’s flagship show. 

Further details will be announced in due course.
 

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