High five Taiwan!

Following a popular campaign last year, MEET TAIWAN is ready
to heat up things again and give the world a big high five with the launch of a fresh High Five Taiwan programme. With a brand-new digital marketing campaign and a wide variety of High Five events, Taiwan is looking forward to welcoming more MICE professionals and making an even bigger splash in the global MICE industry.

In 2016, MEET TAIWAN succeeded in “greeting” the world’s MICE industry with the straightforward body language of a “High Five.” Inspired by the greeting gesture, “High Five Taiwan” successfully improved Taiwan’s booth traffic by 17%. A series of CSR activities drove the energy higher, resulting in many positive responses.

This year, the new High Five Taiwan campaign introduces a fun digital interactive application, combining interesting game interaction with the distinctive High Five gesture to attract attention. To better familiarise visitors with Taiwan’s conference and events environment, the application is designed with 3 unique topics – “efficiency,” “variety” and “professionalism” – Taiwan’s strengths in the MICE industry. The High Five Taiwan campaign made its debut at the Worldwide Exhibition for Incentive Travel, Meetings & Events (IMEX) reaping considerable praise.

MEET TAIWAN is committed to the development of Taiwan’s MICE environment. In addition to actively cultivating a new generation of talent, MEET TAIWAN is constantly promoting Taiwan’s MICE industry in a various ways, such as overseas promotion groups, participation in large-scale overseas MICE exhibitions and holding overseas road shows. In 2017, MEET TAIWAN will continue to make great e orts to improve Taiwan’s international visibility and give a High Five to the MICE elites all over the world!

ABOUT MEET TAIWAN

Taiwan’s Bureau of Foreign Trade (BOFT) under the Ministry of Economic A airs (MOEA) has been sparing no e orts to improve Taiwan’s MICE industry since 2009. Taiwan’s MICE Promotion Programme (MEET TAIWAN) was launched to steer Taiwan’s MICE industry to shine on the global stage. Taiwan External Trade Development Council (TAITRA) was authorized by the BOFT to take charge of the MEET TAIWAN programme.