“Hangzhou PLUS: MICE Roadshow” in Beijing

Hangzhou launched “Hangzhou PLUS” roadshow on the afternoon of August 27 in Beijing. The event, organised by Hangzhou Municipal Bureau of Culture, Radio, TV and Tourism, aims at updating national-level associations and societies about the enhanced resources of the city as a destination for MICE of the new economy.

Representatives of 60 associations and societies and 30 professional conference organizers (PCOs) specializing in association meetings, along with 18 outstanding Hangzhou-based conference companies and hotels joined the event. On the roadshow, several MICE experts delivered keynote speeches.

Noor Ahmad Hamid, regional director Asia Pacific of the International Congress and Convention Association (ICCA), gave a speech on the trends of international association conferences as a world-renowned conference expert.

Hangzhou Conference Ambassador and vice chairperson of Zhejiang Association for Science and Technology, Tian Mei, analysed the significance of academic competitiveness in attracting conferences from the perspective of a scholar. She believes that competitive industries, led by bio-pharmaceuticals, are powering the innovation in Hangzhou and driving the development of local MICE industry.

Through the innovative development of Hangzhou as a destination for MICE of the new economy, Tang Xue, general manager of Hangzhou International Expo Center, confirmed the trend that an increasing number of conferences in the new economic field are landing in Hangzhou. She shed a new light on the increase of the new economy-related conferences in Hangzhou.

Through their presentations, the roadshow painted a blueprint of Hangzhou as an up-and-coming vibrant and innovative international destination for MICE.