For the first time since the outbreak of the COVID-19 global pandemic, the Hong Kong Tourism Board (HKTB) held a physical seminar with the travel trade in Guangzhou and was thrilled by the enthusiastic response! More than 40 industry executives from southern China joined the seminar on 24 March to learn about the latest initiatives and new destination offerings to spur the recovery of meetings and incentive travel to Hong Kong.
Delegates attending the event in the Guangdong provincial capital pointed to China’s 14th Five Year Plan, which was drafted last October and expresses a need to combine tourism and culture, and the Greater Bay Area development as two of the reasons for organisers in southern China wanting to work closely with Hong Kong.
"To the Mainland market, Hong Kong is more than a short-haul destination offering good value for money and ease of itinerary planning. The superb infrastructure and diversified tourism resources also make the city an ideal destination in its own right. Given the pent-up demand for new attractions, unique experiences and flexible itinerary arrangements, Hong Kong is going all out with fresh, sensory experiences for MICE travellers," stated Kenneth Wong, General Manager, MICE & Cruise and Regional Director, Europe of the HKTB.
“Against the backdrop of the launch of National Fourteenth Five-Year Plan and the 'Guangdong-Hong Kong-Macao Greater Bay Area Development Plan Outline', we are working closely with industry players on the Mainland, especially those from the Greater Bay Area cities, to promote multi-destination itineraries. We will also step up efforts to position the Greater Bay Area as a world-class tourist destination,” said Zoe Lo, Regional Director, Mainland, the HKTB.
To enhance travel experiences for visitors, Hong Kong's tourism industry continues to introduce new attractions and entertainment offerings, such as Hong Kong Disneyland’s brand-new Castle of Magical Dreams and Ocean Park’s latest animal exhibits and water park, with the latter opening later this year. Other new attractions include The Grounds, a large outdoor entertainment space with panoramic views of Victoria Harbour, the museum-retail mall K11 MUSEA, Hong Kong’s first LEGOLAND® Discovery Centre and Monopoly DreamsTM. A slew of luxury hotels opened in recent years, offering visitors more choice and a lavish experience. They include St. Regis Hong Kong, Rosewood Hong Kong, The Murray, Sheraton Tung Chung Hong Kong Hotel, Four Points by Sheraton Hong Kong Tung Chung and The Hari Hong Kong. This year, the city welcomes Hotel Alexandra, Hong Kong SkyCity Marriott Hotel, The Fullerton Ocean Park Hotel Hong Kong, The Silveri Hong Kong – MGallery and Hopewell Hotel into the fold.
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