Gold Coast Launches New International Incentive Programme

The Gold Coast is setting the standard for international business events, combining world-class venues, unique experiences, and stunning natural landscapes. From pristine beaches to the lush Hinterland, the city offers incentive programmes that are both memorable and strategically impactful.

The Gold Coast continues to set the benchmark for Australian business events, hosting over half of Queensland’s conferences and incentive programmes each year. With exceptional hotels, state-of-the-art venues, creative spaces, natural beauty, and unique attractions, it’s easy to understand why planners choose this city to deliver experiences that are memorable, meaningful and commercially impactful.

For a limited time, Experience Gold Coast is offering financial support for small to medium international incentive groups that meet the criteria below. Unlock up to $70 per delegate for your next international incentive program to the Gold Coast – for a group of 250 could mean up to AUD$17,500 in financial support. (Terms and conditions apply.)

• Groups of 70 to 250 people.
   
• Minimum two-night stay on the Gold Coast.
   
• Include a formal meeting or function.
   
• Accommodation and experiences booked with Experience Gold Coast partners.
   
• Programmes must be delivered by June 30, 2027.

DISCOVER THE HINTERLAND

Part of the Gold Coast's unique appeal is its proximity to pristine wilderness and natural beauty of our gorgeous, green Hinterland. Just an hour’s drive from the coast a completely different experience awaits, where the charming country villages are scattered across a mountain range, surrounded by 100,000 hectares of World Heritage-listed rainforest and national parks.

Explore award-winning wineries, waterfalls, guided day trips, bracing hikes, eco-lodges, and nature-based experiences that rejuvenate and inspire. Many delegates will only know about the famous beaches of the Gold Coast - surprise and delight them with unexpected off-site experiences or incentive trips located in the lush Hinterland.
 

WHAT’S NEW ON THE GOLD COAST

Astra Lumina

Astra Lumina is an enchanting light and sound experience, set in the beautiful bushland at the iconic Currumbin Wildlife Sanctuary. Once night has fallen, set out on a 1.5km winding trail through the rainforested gardens, illuminated by magical lanterns, lasers, and light installations. The immersive adventure includes soundscapes and projections that dance across the canopy and floor, creating a dreamlike atmosphere.

SOL Elements

Located on a lake in the subtropical forest of Mount Tambourine, SOL Elements Bathhouse integrates ancient elemental healing (Earth, Air, Fire, Water) with modern wellness practices – rotate between thermal pools, saunas, cold plunges, Himalayan salt caves, and organic spa treatments for deep relaxation. The natural setting enhances the sense of serenity you’ll experience here.

Mondrian Gold Coast

Just steps from the sand, Australia’s first Mondrian hotel (pictured below) brings bold design, immersive spaces and barefoot luxury to Burleigh Beach. A vibrant dining precinct features a lively all-day Italian restaurant, a lobby bar, a seafood restaurant, and an energetic pool club, while an innovative bio-wellness spa and striking event spaces capture the dynamic spirit of the region.

GOLD COAST EVENTS

How to create a completely unique experience for delegates? Tap into the energy and excitement of the city’s major events covering sports, culture and entertainment. Plan your business event to coincide with some of the incredible annual events that bring the Gold Coast to life.

Blues on Broadbeach – May 14-17

This award-winning event fills the streets, parks, beachfront and venues of Broadbeach with blues music. Music lovers enjoy an array of excellent live gigs on the stages and a party vibe on the streets. With 20 performance areas spread across the precinct, it’s been a favourite on the local events calendar since its launch in 2002.

Pacific Airshow Gold Coast – August 14-16

In August the skies over Surfers Paradise come alive with the thunderous rumbling of jets as Australia’s biggest and most spectacular air show comes to town. Pacific Airshow Gold Coast is a three-day festival of incredible choreographed aerial displays, breathtaking aviation stunts and a dazzling party atmosphere on the sands of Surfers Paradise.

Boost Mobile Gold Coast 500 – October 23-25

Fans of fast cars and motorsport eagerly await the annual Boost Mobile Gold Coast 500, when the streets of Surfers Paradise are transformed into a world-class street circuit for an action-packed three days. The event centres around a bustling hub of bars, dining, race spectating and entertainment with three huge nights of live music with local and international acts.

This offer from Experience Gold Coast is only available until funding is exhausted, so if you’re an international event organiser planning an incentive programme in Australia, get in touch with our experienced team of Business Events professionals today.

Published by Meeting Media Company, the publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.