Gold Coast Launches a New Video to Attract International Business Events

9th Apr, 2024

© Facebook | Experience Gold Coast

Experience Gold Coast has launched the first of three videos designed to attract international meetings, conferences and incentive travel programmes to the city and continue to build the visitor economy.

The video takes the viewer into the imagination of a meeting planner who pictures a destination with an extensive range of business event infrastructure and experiences, framed by a spectacular coastline and tropical rainforest, just like the Gold Coast.

The first of three business event videos is now available here with an additional two videos to be released in coming weeks, that will focus on the association and incentive travel markets.

Experience Gold Coast’s Head of Business Events Brooke Campbell said she is delighted to launch the first video delivered in partnership with Business Events Australia as part of their Advance Program.

“Although we know one in two business events held in Queensland meet on the Gold Coast, it’s a fiercely competitive market and we need to continue pushing the city and the growing range of venues, accommodations and experiences on offer for business events,” Mrs Campbell said.

“Whether you are looking for an intimate creative space to inspire and ignite ideas or want to deliver experiences that wow and excite your delegates, if it can be imagined, it can happen on the Gold Coast.

“Where else in the world can you indulge in breakfast overlooking the ocean and whale watch and then walk straight into your conference at a state-of-the-art venue? Only on the Gold Coast,” Mrs Campbell said.

The project is supported by Tourism Australia’s Business Events Advance Program designed to increase the number and value of international business events for Australia.

Mrs Campbell said Experience Gold Coast has received a strong level of interest with securing a total of 105 business events worth an estimated $196 million between now and 2030.

“The demand for hosting business events on the Gold Coast is rebuilding by the day as the city’s reputation for innovation, creativity and entrepreneurship continues to expand,” Mrs Campbell said. “The organisation has 20 international business events confirmed which is expected to inject $40 million into the city.”

“Our most recent international win is the 28th IEEE International Conference on Intelligent Transportation Systems 2025 which will see 1,000 delegates inject $2.5 million alone into the economy,” she said.

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