Gen Z Loves Geneva: Attract New Talent to Your Congress

Magazine:

HQ Global

1st Sep, 2024

Category:

Destinations - Europe

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As the youngest generation enters the workforce, engaging Gen Z will be critical for associations looking to remain relevant in the decades to come. From its green credentials to its innovative spirit, Geneva resonates with the values of the new generation.

It is a great place to learn

Geneva is a hub of learning on a global scale. As the headquarters of 39 major international organisations such as the UN, WHO and WTO, the city attracts a diverse population of professionals from around the world. In addition, many multinational companies and innovative start-ups have chosen Geneva as their base of operations. The University of Geneva and other world-class academic institutions such as CERN, Geneva University Hospital and Campus Biotech are leading the way in fields such as particle physics and precision medicine. Nearby, Campus Biotech is a 40’000 m2 centre of excellence in biotechnology and life sciences bringing together scientists a entrepreneurs from various background.

With such a vibrant academic community embedded in an international hub of collaboration and business, Geneva is a unique breeding ground for collaborative scientific discovery. Hosting conferences in this stimulating environment gives you direct access to leading thinkers. By partnering with Geneva institutions, you are assured of first-rate access to inspiring speakers at the forefront of global issues.

It is a place where you feel welcome

Geneva has long embraced a spirit of openness, ensuring that all feel respected within its international community. With residents from over 190 countries, more than 40% of the population identifies with a non-Swiss nationality. This incredible cultural diversity is one of Geneva's defining strengths, as people from diverse backgrounds mix in a dynamic multilingual environment. Inclusive policies have been established by fostering intercultural exchange to promote equality, belonging and human rights for all. Geneva has established itself as a leader in the field of Diversity, Equity and Inclusion (DEI).

It is a place you can access sustainably

Geneva prioritises green mobility choices that benefit both delegates and the environment. High-speed rail links minimise aviation emissions by making the city easily accessible by train from major European hubs such as Paris, Milan and London. On arrival, delegates can rely on Geneva's efficient and free public transport network as a low-carbon option for seamless travel between their hotels and the conference.

The city is also highly pedestrian-friendly, with most of the city's attractions within easy walking distance. Bicycles also provide a sustainable option for safely exploring more of Geneva. Bike rental stations are plentiful, making two-wheeled transport practical for any delegate interested in getting some fresh air between sessions.

It is an Instagrammable place

Young delegates at your conference will especially enjoy documenting their experiences through Instagram and LinkedIn posts from Geneva's scenic spots. The city is full of beautiful sights to photograph and share on social media. Walk along the shores of Lake Geneva and take selfies in front of the iconic Jet d'Eau, Europe's tallest fountain. The city's many stylish cafes are great places to take a selfie before boarding the free public transport bus that will take your delegates straight to the conference centre.

Gen Z thinks globally and, as a crossroads of languages and cultures, Geneva celebrates diversity and internationalism. Associations that promote inclusion will resonate strongly. Geneva is the destination of choice for attracting new talent and energy to your next conference.