Ecovidrio and ITF Promote Sustainability at the Davis Cup Finals in Valencia

6th Sep, 2023
Ecovidrio's plan includes 5 main objectives in order to contribute to reduce the negative impacts and maximise the positive ones related to the environmental, economic and social aspects of the event.
Valencia will host, from 12 to 17 September, Group C of the Group Stage of the Davis Cup Finals 2023 with an important challenge from the hand of Ecovidrio and ITF.
This new edition, which will once again be held in the Turia capital, is once again committed to sustainability. This was announced at the presentation this morning, in a ceremony held at the City Council of Valencia and which was also attended by the head of the Department of Innovation, Industry, Trade and Tourism of the Generalitat Valenciana, Nuria Montes; the Marketing Director of Ecovidrio, Borja Martiarena; the Councillor for Sports, Rocío Gil; the spokesperson and Councillor for the Environment, Juan Carlos Caballero; the Councillor for Climate Improvement, Acoustics and Water Management, Carlos Mundina and the Deputy for Sports, Pedro Cuesta.
Ecovidrio, a non-profit organisation in charge of the management of glass packaging waste recycling in Spain, will promote the design and development of sustainability strategies at the Valencia tournament through a specific action plan to promote, together with the ITF, sustainability as a differentiating and future element of the Davis Cup. The action plan has been developed thanks to the collaboration of the Generalitat Valenciana and focuses on 5 major objectives that translate into sustainability measures and commitments adapted for the occasion, all of them with the aim of contributing to reducing the negative impacts and maximising the positive ones related to the environmental, economic and social spheres of the event.

Objectives of the plan:

1 - Promotion of renewable energies with the installation of solar panels at the event, promoting the use of clean energy and contributing to the fight against climate change;
2 - Triple R as a movement to raise public awareness and promote glass recycling in the city;
3 - Boosting local development and the local economy by hiring local staff and suppliers from the city of Valencia;
4 - Action against climate change: reduce and mitigate greenhouse gas emissions through sustainable mobility and responsible and conscious accommodation of participants and workers. Promotion of calculation, reduction and compensation in the supply chain;
5 - Fight against food waste: adjusted calculation of purchases and prevention of food wastage and leftovers.

Exchange of Tickets for Glass Containers to Encourage Recycling

In order to promote glass recycling among citizens, Ecovidrio will once again reward this gesture with the distribution of tickets. Therefore, all citizens who go to one of the different recycling points on the corresponding day, with three glass containers, will get a double ticket to enjoy the matches. 
The recycling points will be located in Valencia, Mislata, Sagunto and Gandía on Saturday 9 September from 10am to 2pm. In the case of Valencia, the stands will be located at four points: in the Plaza de Ayuntamiento de València, on the esplanade of the Plaza de Toros de València, outside the Mercado de Colón and at the Club de Tenis València, on Saturday 9 September from 10am to 2pm. 
In Mislata, it will be placed in the Plaza Músico Ibars, from 10am to 2pm. The residents of Sagunto will be able to go to the Plaza Cronista Chabret, on Saturday 9 September from 10am to 2pm, and in Puerto de Sagunto, specifically in the Alameda del Consell, also on Saturday 9 September from 10am to 2pm. In the case of Gandía, they will also be able to go to the container installed in Plaza TIRANT number 2, on the 9th of September from 10am to 2pm.

Sustainability Consultancy for Major Sporting Events

The Ecovidrio team, together with the technical support of the sustainability consultancy Anthesis Lavola, has developed a plan to promote the design and development of sustainability strategies for sporting events. The aim, in addition to promoting and defending sustainable attitudes among fans of these events, is to call organisers, sponsors, suppliers, attendees and athletes to action in favour of environmental protection and awareness of our actions with our environment. 
In this way, while incorporating sustainability criteria into major sporting events, we contribute to the generation of positive impact and the achievement of the Sustainable Development Goals (SDGs) of the United Nations, primarily the following:
  • SDG 10 Reduction of inequalities.
  • SDG 12 Responsible production and consumption.
  • SDG 13 Climate action.
  • SDG 17 Partnerships to achieve the Goals.

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