Dublin: A City Reinvented for Business Events

As the host city of the BestCities Global Forum 2025 and the ICCA Association Impact Masterclass, Dublin provided a compelling live case study of how a destination can evolve to meet the changing needs of international associations, offering walkable event infrastructure, a citizen-first tourism approach to tourism and business events, and a strong connection to local culture and heritage. Speaking from one of Dublin’s newest business events venues, the Dublin Royal Convention Centre, Sam Johnston, Manager of Dublin Convention Bureau, welcomed delegates with an introduction to the city’s evolving role in global business events. More than just a host city, Dublin has become a model for how destinations can reinvent themselves.

Speaking at the BestCities Global Forum, Barry Rogers, Head of Dublin City Tourism Unit, outlined the city’s transformation as part of its 2024 European Capital of Smart Tourism title. Awarded to cities that excel in sustainability, accessibility, digital innovation, and cultural heritage, Dublin’s recognition marked a turning point. The capital’s initial bid in 2022 fell short of Bordeaux, with feedback from the European Commission highlighting gaps in sustainability and accessibility. Rather than seeing this as a setback, Dublin took it as an opportunity for strategic reinvention. Rogers explained how the city undertook a deep analysis of its priorities, defining the kind of destination it wanted to become, a process that has since led to remarkable progress. Dublin has positioned itself as a leader in inclusive, sustainable, and smart tourism: committing to becoming the world’s first autism-friendly capital by 2027, signing the Glasgow Declaration on Climate Action in Tourism, and embracing digital innovation through initiatives like an AI-powered itinerary tool that personalises visitor experiences.

 

These initiatives are about creating a better city for visitors, be they business travellers or tourists, without leaving the locals behind. Dublin’s citizen-first model prioritises the community’s well-being, ensuring that business events add value beyond the conference room and leave a tangible legacy in the capital. 

Before the Forum officially began, the Dublin Convention Bureau organised a site inspection of the Convention Centre Dublin (CCD). Recognised as the world’s first carbon-neutral convention centre and Ireland’s world-class, purpose-built international conference venue, the CCD has played a defining role in Dublin’s rise as a top-tier business events destination. Located in Spencer Dock, overlooking the River Liffey, the venue is designed with sustainability at its core, setting the benchmark for European green meetings. It has become the stage for high-profile international congresses, EU summits, and industry-defining events, reinforcing Dublin’s status as a knowledge-driven host city. Its direct connection to Dublin Airport makes it a highly accessible choice for international events.

 

Meanwhile, the Dublin Royal Convention Centre represents the new wave of venue development in the city. Unveiled in 2022, this modern conference space is integrated within a larger complex, including the 234-bedroom Radisson Blu hotel, allowing for seamless event experiences. However, events in Dublin go beyond formal venues like the CCD or the Royal Convention Centre. Over the course of the Forum, delegates experienced the city through its heritage, sports, and cultural landmarks, reinforcing how Dublin’s event strategy is deeply intertwined with its identity. The social programme immersed attendees in Dublin’s cultural and culinary scene, allowing delegates to sample local beers at the Drury Building and local cuisine at Fire Restaurant. Visits to Trinity College’s Long Room Library offered a glimpse into Ireland’s literary heritage, with the Book of Kells, a 9th-century illuminated manuscript, as the highlight. Meanwhile, the EPIC Museum (The Irish Emigration Museum) told the story of Irish emigrants who left an indelible mark on politics, science, and the arts worldwide. In Dublin Castle, delegates had the opportunity to explore the historic halls and learn about Irish history before being treated to a traditional music performance.

 

At Croke Park, home of Gaelic sports, the media covering the forum gained insight into how these national sports are more than just a pastime; they are a way for Irish people to protect their national identity and engage with their community. Unlike most elite sports, Gaelic games remain amateur, with players deeply embedded in their local communities. This spirit of belonging and shared purpose is reflected in Ireland’s business events culture, where collaboration and inclusivity define the industry’s approach.

 

The Forum ended at one of Dublin’s most recognisable landmarks, the Guinness Storehouse. As destinations around the world rethink their tourism and events strategies, Dublin provides a case study in resilience, reinvention and the power of community-driven hospitality.