Nearly six in ten event planners (58%) across the UK and Europe are struggling to reschedule in-person events in 2021 because of insufficient health and safety protocols at venues, according to Cvent’s 2020 Planner Sentiment and Sourcing Report: Europe Edition published today. According to survey results, planners now expect venues to provide a clean, sanitised environment, offer daily temperature checks during the event, and provide on-site medical personnel. With a majority (52%) of planners expecting their in-person event spend to be higher in 2021 than it was in 2019, these results put a spotlight on the opportunity for MICE business recovery among those hotels that meet high health and safety standards.
Cvent a market-leading meetings, events, and hospitality technology provider, commissioned independent research company, Censuswide, to survey more than 700 event planners, managers, coordinators and directors across France, Germany, Netherlands, Spain, and the United Kingdom. Respondents work in a broad range of industry sectors including education, finance, healthcare, travel, IT, engineering, catering & leisure, arts & culture, and legal. The survey results offer hospitality professionals deep insight into the changing needs of European event professionals, helping them adapt to these new requirements and adjust their business practices to attract more MICE business.
“As the world plans for recovery, hotels and venues will play a critical role in the successful return to in-person events, and this year’s Planner Sentiment and Sourcing Report will help hospitality professionals throughout Europe maximise the impact of their sales and marketing efforts,” comments Chris McAndrews (caption photo), vice president of marketing for Cvent Hospitality Cloud. “While it has been a challenging year, the results of this study show planners are looking ahead to a brighter future. As such, it is vital that venues continue to adapt to meet new planner expectations so that they’re well-prepared to thrive in the years ahead.”
Other highlights of the report include:
Duty of Care is a top planner priority
Technology is more important than ever
Hybrid events to grow in popularity in 2021 and beyond
Venues need to provide guidance and the right technology
To download the UK and European edition of “Cvent’s 2020 Planner Sentiment and Sourcing Report: Europe Edition,” click here.
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