On the afternoon of October 30, 2019, the 10th anniversary brand launch event of China National Convention Center (CNCC) was held in CNCC. 500 attendees, including industry experts, scholars, and repeat customers, gathered at CNCC to celebrate its birthday. During the event, the release of the new corporate culture and mascot Zhufu's first appearance push the event to the climax.
It has been ten years since CNCC officially opened on November 1, 2009. After ten years of excellent development and ingenuity, "Beichen Standard" and "China Service" are shining at home and abroad. In the future, CNCC will continue to write a legendary chapter in the convention and exhibition industry.
The 10th anniversary event has received extensive attention and strong support from the MICE industry. Industry leaders and scholars that attended the celebration included Zaiqing Yuan, the President of China Convention and Exhibition Society; Xianjin Chen, honorary chairman of the Global Association of the Exhibition Industry (UFI) and director of the China National Standardization Technical Committee of MICE industry; Xiangyin Chu, executive vice President of China Convention and Exhibition Society; Dake Liu, dean of the school of economics, Beijing international studies university; Gang Zhong, Vice President, board member and Asia Pacific chairman of UFI, President of Shanghai Wanyao Qilong exhibition co., LTD.; Shaoyuan Wu, executive vice president of the Alliance of China Conference Hotels and co-founder of Baige. The old customers who have worked with CNCC for many years, the leaders of Beichen events group, the management team of CNCC, and the employees who have worked in CNCC for many years also participated in this activity.
The new brand strategy and mascot is the highlight of the event. Lei Yi, the party secretary and general manager of CNCC, released the upgraded brand strategy during the celebration. She expressed the hope that the upgrade and optimization of the brand value system will continuously strengthen the brand image of CNCC and deepen the public's sense of identity to the brand. Guided by the strategic development of "specialization, marketization and internationalization" and the goal of "building a landing platform for the international communication center", CNCC reorganized and upgraded the brand on the occasion of the 10th anniversary of the opening.
In the brand launch event, the first appearance of CNCC’s mascot - Zhufu has attracted wide attention. Its main image is the bamboo spirit, and the design inspiration comes from the combination of "bamboo", which represents the spirit of China, and "Peking Opera", which represents the culture of Beijing. Since ancient times, bamboo stands for "integrity, nobleness, and modesty". Taken from the cultural elements of the capital, Beijing Opera masks express the high standards of CNCC representing "China's service" and China's confidence and integrity in international interactions. The mascot is named Zhufu, which is a homophone of blessing in Chinese. It embodies that CNCC will bring sincere blessing to customers all over China and the world. In the future, CNCC will also launch Zhufu emoticons and a series of creative products.
Persevere from the heart for ten years as if it were the first day. The second phase of CNCC is under construction in full swing. It will serve the Winter Olympics in 2022 and become a strong platform to promote the construction of "four centers" in Being. In the future, the story that belongs to CNCC will be even more colorful.
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