CB Italia and ENIT Unveil Locations for Italy at Hand 2022

21st Sep, 2022

In less than just two months, some of the best European MICE buyers will once again have the chance to discovery Italy’s timeless beauty during the fourth edition of Italy at Hand – 2022 Campania, an edition that will be remembered for being the starting point of its evolution.

In fact, the event will include, as usual, 3 days of networking, distinguished by the seamless integration of business and entertainment. However, this year there will be 40 of the best Italian MICE suppliers meeting 55 buyers - against the 45 buyers and 35 suppliers of the previous editions, with 4 signature activities connected to the emotions, images, sensations, and inspirations sparked by Italy’s identity and its traditions and in-depth post-tours discovering Campania's hidden gems.

At the launch of the event, it was already highlighted that for the first time in its history, the event would take place in multiple destinations in Campania, underlining Italy's crucial advantage of being the quintessential "multi-destination" for MICE events. 
Today the three venues that will host the premier B2B event in Naples have finally been revealed; three unconventional locations infused with the Italian balance between a glorious historical and cultural heritage and the advantages of a modern and mature MICE Destination.
After last year's edition which boasted a venue that hosted - among others - Napoleon Bonaparte and W.A. Mozart, this year the tradition will continue: Italy at Hand's opening night will take place on 16 November at Palazzo Caracciolo (picture above), a hotel located in a historic building in the prosperous heart of Napoli, imbued with the warmth and beauty of the city. The building is steeped in history, having been not only the residence of the aristocratic Caracciolo family, but also that of the King of Naples, Joachim Murat, Napoleonic commander, and statesman - a true place fit for kings. Palazzo Caracciolo represents a harmonious synthesis of sobriety, elegance, design and comfort, in which participants will also embark on an unforgettable gastronomic journey, experiencing Neapolitan hospitality at its best.

Naples, like almost all coastal cities, has the sea in its DNA; a city whose port has meant a fruitful cultural and commercial exchange over the centuries, since Greek and Roman times. No other venue could better reflect this atmosphere of exchange than Napoli's Stazione Marittima (cover photo), which will host the Italy at Hand B2B sessions on 17 and 18 November. The Stazione boasts a modern congress centre with 18 multipurpose rooms spread over an area of more than 3,300 square metres, with a maximum capacity of around 1800 pax. The room that will host the B2B meetings is located at the very tip of the congress centre, equipped with spectacularly large windows overlooking the Gulf of Naples.

The third venue is also deeply rooted into Napoli’s glorious past, a true masterpiece of Gothic and Baroque art: The Donnaregina Monumental Complex - Diocesan Museum of Naples (picture above) will host Italy at Hand's Gala Dinner on November 17th, which will have participants embark on a journey through centuries of history. The Monumental Complex is made of a cloister and two different churches who differ in age and style: Donnaregina Vecchia, whose origins go back to the 14th century when Mary of Hungary, Queen of Naples, ordered its restoration following the Gothic style; and the 17th century church Donnaregina Nuova, built when the Clarisse nuns who lived in the cloister fancied a new church, more suited to the Baroque taste of that time. The two churches were then linked by a small corridor - which still exists today - connecting the two apses: a sort of umbilical cord through different eras, through which one could move around without leaving the cloistered areas.

With less than two months to go, there are still few slots available to European buyers willing to apply to Italy at Hand’s fully hosted buyer programme. Beyond giving admission to the full event, participating will grant buyers travel, hospitality, and accommodation.

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