The Barbican’s Annual Report for 2022/2023, published last week, has shown considerable growth and success for the Business Events team, who have seen the number of commercial visitor numbers grow from 6% of the venue’s overall visitors to 11% (334,000).
The report also reveals a 54% growth in the number of commercial events held at the venue, compared to the previous financial year.
This study is a demonstration of how the Barbican’s Business Events team continues to maximise the centre’s prime location, unique venues and arts programme – to enable businesses to hold their corporate events under the same roof as some of the most exciting performers and artists from around the world.
The report was published alongside a new video showcasing artistic highlights from the past year.
“Our business events and corporate hires are an integral part of what makes the Barbican such a unique and stimulating place,” comments the Barbican’s Director of Commercial, Jackie Boughton.
“Our team is constantly looking for new opportunities to blend our commercial proposition with everything else the Barbican has to offer, which is a key reason we are seeing such significant growth not just in terms of event numbers but also the number of attendees at our events and the subsequent revenue generated. As a not-for-profit, every pound earned supports our arts and learning programme and enables the widest possible range of people to experience the joy of the arts.”
Check the annual report here
The Barbican is one of the world’s leading conference andinternational arts venues. Located in the City of London, it is capable of holding meetings from 10-2,000 delegates in its fully equipped concert hall, theatres, conference suites and boardrooms.
Barbican Business Events brings together the venue’s expertise in the arts and corporate meetings. Built as part of London’s Barbican development and officially opened in March 1982 by HM Queen Elizabeth, unlike many other venues, Barbican was specifically built with the dual purpose of holding conferences and arts events presenting a diverse range of art, music, theatre, dance, film and creative learning.
The Business Event team will be exhibiting at IBTM in Barcelona from 28-30 November on stand G40.
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