Azerbaijan: A Cultural and Business Centre at the Crossroads of East and West

23rd Oct, 2023

The city of Baku, capital of Azerbaijan

Welcome to an exciting journey to a land of stunning landscapes and rich culture as we delve into the Azerbaijan’s tourism potential. With its extraordinary transformations and unique offerings, Azerbaijan is a destination that inspires and captivates visitors from all across the globe.

Whether you seek a hiking adventure through lush nature, rejuvenating wellness experiences at top resorts, or indulging in award-winning wine experiences and delicious traditional cuisine, Azerbaijan has something to offer everyone. Cosmopolitan capital Baku boosts with tapestry of city experiences, from museums and galleries to chic bars with local wines and delicacies, to array of restaurants with traditional and international cuisines, as well as countless MICE offerings

With its well-equipped resources and world-class infrastructure, Azerbaijan can host events of all scales. It features a 5-star Baku International Airport, rated by Skytrax, plethora of chain hotels, versatile venues such as the iconic Flame Towers, and state-of-the-art facilities like the Baku Congress Center (picture below) and the Heydar Aliyev Center, which includes museums, exhibition complexes, and multimedia conference rooms for international conferences and events.

Azerbaijan has consistently demonstrated its ability to host major international events at the highest standards, including Eurovision 2012, Formula 1 Azerbaijan Grand Prix (2017-2026), First European Olympic Games (2015), Chess Olympiad 2016, The 2020 and UEFA European Football Championship 2020, and many more.

The Azerbaijan Tourism Board, in its mission to attract events, collaborates closely with carefully selected partner companies, including event venues, hotels, travel agencies, professional event planners, and airlines. These partnerships have led to the establishment of the Azerbaijan Business Events Industry Alliance, comprised of local companies, promoting unity and development among key players in the nation.

In 2019, the "Azerbaijan Business Tourism Ambassador Programme" was established alongside the Alliance for the Development of the Business Events Industry. This programme brings together individuals from the scientific and business communities. Ambassadors work collaboratively to prepare event attraction applications for Azerbaijan and facilitate annual meetings to foster stronger cooperation among programme members. Throughout the planning, promotion, and preparation of business events, ambassadors receive unwavering support.

Active engagement, commitment, and the united support of Azerbaijan's scientific community are essential for the successful hosting of scientific conferences and congresses, promoting our destination effectively. As a result, Azerbaijan has received approval for more than 20 international conferences and congresses. Notable examples include the International Astronautical Congress 2023, the Congress of the European Association of Oral and Maxillofacial Surgery 2023, and the University Fellows Leadership Symposium 2024, among many others.

Azerbaijan offers a unique opportunity to combine a business trip with an enriching vacation experience. It's easy to feel the warmth and richness of Azerbaijani culture, as unforgettable adventures await you in every corner of the country. Azerbaijan will delight everyone with its amazing nature, rich cultural and historical heritage, as well as exquisite cuisine.

Discover the cosmopolitan capital, Baku, with its historical sites, art galleries, shopping malls, and authentic restaurants. The city's architectural diversity encompasses the ancient UNESCO Old Town, the futuristic Flame Towers, and the Heydar Aliyev Centre (pictured above). Venture beyond Baku to experience prehistoric life at the UNESCO heritage - Gobustan State Historical and Cultural Reserve (below) with ancient petroglyphs and unique mud volcanoes located nearby.

Explore Azerbaijan's biodiversity through eco-tourism, hiking routes like the Transcaucasian Trail, and the picturesque UNESCO-listed village of Khinalig in the Greater Caucasus Mountains. Birdwatching enthusiasts will be captivated by the variety of species in Azerbaijan's diverse landscapes. Immerse yourself in Silk Road culture at UNESCO World Heritage site Sheki and discover traditional crafts in Basgal and Lahij villages.

The range of icy-colours, and luxury resorts with all the necessary equipment are perfect to get away in winter for skiing in Shahdag and Tufandag Mountain Resorts. The resorts are constructed in such a way that everything you are looking for is located in one place: scenic views with high-class hotels, apartments, spas, lots of restaurants to dine around, as well as different thrilling sports and leisure activities. Not many people know, but right here at Shahdag Mountain Resort, you'll find the only mountain coaster in the Caucasus. It's an exhilarating adventure for both the young and the young at heart. The infrastructure work here has been executed for the extension of the skiing slopes, leading to the overall length of 30 kilometres.

Indulge in Azerbaijan's diverse cuisine through the Slow Food Travel programme, which invites to the first hand sustainable gastronomical experiences. Rejuvenate at wellness resorts, including Duzdag's salt therapy and Naftalan's healing oil baths. Experience therapeutic balneotherapy treatments near Gabala and Lankaran.

Azerbaijan promises awe-inspiring experiences and soul-enriching adventures found nowhere else.

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