Aneta Książek Appointed Director of Poland Convention Bureau

The Poland Convention Bureau (PCB) has entered a new chapter with the appointment of Aneta Książek as Director on 27 May 2026. While the decision follows the recent organisational restructuring of the Polish Tourism Organisation (PTO), it also formalises a leadership role that Książek has effectively embodied for years through her work in shaping Poland’s position within the global meetings and events industry.

Widely regarded as one of the most influential figures in the development of Poland’s business events sector, Książek has spent nearly two decades helping strengthen the country’s reputation as a competitive destination for international meetings, congresses and incentive travel. Her career has been defined by a strong focus on destination development, industry collaboration, sustainability and innovation—areas that have increasingly become central to Poland’s international positioning.

A firm believer in long-term vision and partnership-building, she often cites the words of Confucius as a guiding principle: “Choose a job you love, and you will never have to work a day in your life.” The philosophy reflects an approach that has characterised her work throughout the years and continues to inform her leadership of the bureau.

Książek joined the Polish Tourism Organisation in 2008 as a Senior Conference Specialist and spent a decade contributing to the growth of the country's meetings industry initiatives. In 2015, she further expanded her international perspective during a ten-month assignment at the PTO office in Brussels, where she promoted both Poland’s leisure tourism offer and its growing business events capabilities.

Since December 2022, she has led the Poland Convention Bureau as its Head, overseeing a period of strategic expansion marked by strengthened international partnerships, enhanced promotional programmes and a growing emphasis on sustainable destination development. Her appointment as Director is therefore seen by many industry observers as a natural continuation of that trajectory.

International recognition followed in 2025 when Książek became the first representative from Central and Eastern Europe to receive the prestigious Paul Flackett IMEX Academy Award. Presented annually since 2003 in collaboration with leading industry organisations, the award honours individuals whose work has made a lasting contribution to the global meetings and events sector through leadership, innovation, sustainability and talent development.

Reflecting on both the appointment and the future of the organisation, Książek highlighted the significance of the years ahead for the bureau: “We are gradually preparing for the 25th anniversary of Poland Convention Bureau, which will be celebrated in 2027. Over the past quarter of a century, Poland’s meetings industry has undergone a remarkable transformation, evolving from a niche sector into a significant contributor to the national economy. A key element of this transformation has been the development of modern conference and exhibition infrastructure, alongside the establishment of city and regional convention bureaux and industry associations.

It is a privilege to be part of this journey, but it also comes with responsibility for the future. In the years ahead, the Poland Convention Bureau POT team will continue to strengthen Poland’s leadership position in Central Europe through international promotion, strategic partnerships and the development of support mechanisms that facilitate the attraction of international meetings and events. I would like to thank the leadership of the Polish Tourism Organisation for the opportunity to continue this mission.”

A Small Team with a Growing International Presence

Despite its compact structure, the Poland Convention Bureau has become one of the most visible destination organisations in Central and Eastern Europe. Alongside Książek, the team includes Magda Mazgaj, Jarosław Marciuk and Wojciech Norkowski, who joined the bureau in early 2026.

Together, the team has helped build a recognised international profile for Poland within the meetings industry, combining destination promotion with practical support programmes, industry advocacy and strategic partnerships.

Strengthening Poland’s Position on the Global Stage

Poland’s rise as a leading meetings destination has been built through consistent investment, coordinated industry efforts and a clear long-term strategy. Under PCB’s guidance, the country has increasingly focused on creating distinctive destination experiences while supporting event organisers through a range of promotional and operational initiatives.

Recent years have seen the relaunch of the National Support Programme in cooperation with LOT Polish Airlines, the introduction of the Promotional Support Programme for Meetings and Events, and the continued development of flagship initiatives such as the Polish Congress Ambassadors Programme and recommendation schemes designed to support event organisers.

Education and capacity-building remain key pillars of the bureau’s work. Programmes including Spotlight on Poland, Laboratorium Twórców and Destination Poland Green Academy have been developed to equip tourism and events professionals with practical tools and knowledge, particularly in the field of sustainable destination management.

The organisation has also taken a proactive approach to accessibility and inclusion. Projects such as the mobile Low Sensory Show Room reflect a growing commitment to creating event environments that are more welcoming and comfortable for all participants.

At the international level, Poland continues to strengthen its presence through active engagement with organisations including ICCA, UIA, PCMA and SANCBE. The country has also secured a series of high-profile events in recent years, among them the ICCA Congress 2022, the GDS-Forum & Impact Day 2026 and Aviation Connect 2026.

As Poland Convention Bureau approaches its 25th anniversary, the appointment of Aneta Książek signals both continuity and ambition: continuity in a strategic vision developed over many years, and ambition to further elevate Poland’s standing within an increasingly competitive global meetings marketplace.
 

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