An official launching of Guangzhou International Convention Center on a global business travel market at IMEX

An official launching of Guangzhou International Convention Center on a global business travel market was organised during IMEX show in Frankfurt, worldwide exhibition for meetings, incentives, conventions and exhibitions bringing together over 9000 visitors and 500 exhibitors from 150 countries.

A brand new multi-purpose convention centre to open in 2020, is located in historical Canton fair district and comprises 2 exhibition halls of 2,500 sqm, 505-seated amphitheater and 47 break out modular meeting rooms with the capacity from 50 to 800 people. Easily accessible from the 3rd busiest airport in China, next to subway and motorway, the venue is designed to accommodate up to 2,600 people for congresses and conventions.

GL events, a global player in event industry and Yuexiu Group, a public real estate company of China, have signed a joint venture agreement to jointly operate the venue.

The presentation to buyers from the MICE (Meetings, Incentives, Conventions and Exhibitions) sector, to partners and journalists was followed by a gourmet cocktail, showcasing Guangzhou as home to the world-famous Cantonese cuisine with its long-standing gastronomy tradition, exceptional lifestyle and opening towards the world.

The introduction of the convention centre to international MICE professionals in May is the first step of marketing and branding strategy which GL events will jointly implement with the city of Guangzhou to bring world class events to this major business hub, historically involved in global trade. It’s a milestone of a long-term city’s development strategy aiming to grow the positioning of Guangzhou as a leading business travel destination in Asia Pacific Region by improving industry infrastructures and implementing an attractive promotional strategy.