An Italian Evening in London and Brussels

Convention Bureau Italia, Italy’s marketing body founded in 2014 and now representing more than 1300 meeting industry operators throughout Italy, continues to grow its range of services for members and international meeting planners.

With the support of ENIT, the Italian National Tourism Board, CBI organised two workshops in March - one in London and one in Brussels - which welcomed representatives from various prominent European and International Associations based in each city. During the two events, association representatives were given the opportunity to meet various Italian suppliers representing different areas of the country in order to discover more about Italy as a MICE destination.

For the London event, thirty association representatives gathered at the beautiful Cucina of L’Anima Cafè, where guests were able to enjoy a lovely evening of Italian food and hospitality, and had a chance to network with thirteen Italian suppliers. During the event, the charismatic chef of L’Anima Cafè entertained guests with a Live Cooking Demonstration and explained how to make Ravioli, a typical Italian handmade pasta. The evening concluded with a prize draw, where four lucky guests won gifts including vouchers for a two-night stay in beautiful properties across Italy - an amazing opportunity to experience the country and discover more about the opportunities Italy has to offer.

The Brussels event took place at the exquisite Rocco Forte Hotel Amigo, the most prestigious Italian hotel in the city. Guests were welcomed by eleven Italian hosts that represented some of the most interesting destinations for congresses and conferences to be held. The event also formed a special culinary experience and, inspired by Italian street food traditions, participants could discover dishes from all over Italy. At the end of the event, association representatives were again able to win some amazing prices offered by the suppliers. 

Carlotta Ferrari, President of Convention Bureau Italia, stated, “We decided to organise some promotional activities in London and Brussels to give International Association representatives the possibility to discover more about what Italy can offer in terms of venues and support. We want to thank Sarah Fleming Associates for the support they gave us with the organisation of those events. We are extremely satisfied about both the workshops. The wide participation of buyers and suppliers confirmed that this kind of activity is really appreciated and works well. We will surely continue organising promotional activities in Europe in the next years”.

www.conventionbureauitalia.com