AEO Renews Strategic Partnership with Messe Frankfurt Through 2028

The Association of Event Organisers (AEO) has renewed its strategic partnership with Messe Frankfurt Venue GmbH for a further two-year term, extending through March 2028.

Now in its 18th year, the partnership is one of AEO’s longest-standing collaborations, offering members international access and commercial opportunities that have grown over nearly two decades.

Under the renewed agreement, Messe Frankfurt continues as AEO’s exclusive European international venue partner, with activities spanning 2026 and 2027.

During this new term, Messe Frankfurt will engage with AEO members across flagship events and initiatives, including:

• AEO Excellence Awards 2026 and 2027

• AEO Conference 2026 and 2027

• AEO Forums in 2027 and 2028

• AEO International Dinner – Germany 2027

• AEO fam trips to IMEX Frankfurt in 2026 and 2027

The agreement also encompasses senior networking opportunities, hosted experiences in Frankfurt, and joint content and PR activity.

Anna Golden, Chief Executive of AEO, said: “We’ve worked with Messe Frankfurt for more than 18 years now and that says a lot. In this industry, partnerships only last if they genuinely deliver. It works because there’s mutual trust and a clear understanding of what organisers need. Our members value the access and insight they get, and we know we can rely on the team in Frankfurt to support them properly.”

Eva-Christine Klinger, Director, Sales and Marketing Guest Events at Messe Frankfurt Venue GmbH, added: “The UK organiser community is hugely important to us. Over the years we’ve built strong relationships through AEO and we’re pleased to continue that into the next two-year term. Frankfurt is not only an international marketplace and a business driver for events, but also World Design Capital 2026! We therefore look forward to welcoming more AEO members and supporting their growth plans.”

As more organisers look internationally for growth, the renewed agreement ensures continuity and reinforces a partnership built on long-term understanding and mutual trust, helping UK event organisers expand their reach while benefitting from the global business opportunities Frankfurt offers.

Association of Event Organisers (AEO) is the trade body representing companies, which conceive, create, develop or manage trade and consumer events. It is run by its members for the benefit of its members through an elected council of representatives, specialist working groups and a fulltime secretariat.
 

Published by Meeting Media Company, the publisher of Headquarters Magazine (HQ) – a leading international publication based in Brussels, serving the global MICE industry and association community.