AEO Announces Internal Promotions

The Association of Event Organisers (AEO) has announced the promotions of Lauren Petchell to head of projects (formerly project manager) and Emily Weall to marketing manager (formally senior marketing executive).

Petchell’s role recognises her significant contributions to the organisation, as she continues to make headway on AEO’s sustainability journey, deliver on the numerous working groups she facilitates, while simultaneously supporting across the event portfolio.

Chris Skeith OBE, chief executive of AEO and Petchell’s line report said: "Lauren has truly excelled in her role here at AEO. Her leadership and dedication have been nothing short of outstanding. She’s built fantastic relationships with our members, and it’s clear in the way our working groups have thrived since she joined. Lauren is handling more groups than we’ve ever seen, leading to a noticeable boost in member engagement. Her efforts in advancing our sustainability initiatives have been remarkable, and she absolutely deserves this new role."

Emily has played a crucial role in driving AEO's marketing efforts. In her new role, she will develop and execute marketing plans to promote AEO initiatives to members, partners, and sponsors. She will also lead event marketing efforts, manage content across various channels, and scrutinise data to unpack opportunities.

Carmen Searle, head of marketing and Emily’s line report, said, "Emily has been a vital part of our team, consistently pushing the boundaries of creativity and innovation in our marketing efforts. She’s has become a central point of contact to the events team, takes ownership of any given project and is incredibly passionate about serving the members. Her promotion is a testament to her talent and dedication, and I have no doubt she will continue to excel in this new role."

These promotions reflect AEO’s commitment to recognising and nurturing talent within its team. As AEO continues to grow and innovate in the events industry, Emily and Lauren will play important roles in its future success.