A new brand for the Geneva Convention Bureau
Geneva Tourism is unveiling its new identity – GENEVALIVE – and – GENEVATWORK – for the meetings industry, a dynamic destination brand geared towards digital devices.This new identity, which is firmly geared towards the digital world, is a way of ensuring brand consistency internally across the organisation but also of more effectively addressing external audiences and markets. Taking its lead from many other world-renowned cities, this change of identity aims to showcase the diversity and quality of activities that the destination has to offer.
From now on, the Geneva Convention Bureau is represented by GENEVATWORK, a brand dedicated to meetings industry.
The use of the English word “GENEVA” emphasises the international nature of the destination and reflects just how recognisable it is. “ATWORK” suggests an active destination with unique encounters and discoveries. With many available variations, the brand becomes a powerful and adaptable promotional tool, which also accentuates the key draws of Geneva: dynamism, knowledge hub, expertise and exchange hub.
This announcement goes along with the launch of a new website with image-enhanced content, focused on functional use and suitable for all devices. Please click below to discover our free services and new products.
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Supported by the Union of International Associations (UIA), the International Association of Professional Congress Organisers (IAPCO) and the Interel Group, the global public affairs and association management consultancy, Headquarters Magazines serve the needs of international associations organising worldwide congresses.
