16th Switzerland Meeting Trophy Ends in Style with a New Winning Team

4th Jul, 2022

After a hard-fought neck-on-neck race with Belgium, Team North America
 the end won the 16th Switzerland Meeting Trophy organised last weekend
 by Switzerland Tourism. The national bureau had its hands full and set up a competition for event planners and event professionals to immerse themselves in the Alpine country and its MICE resources.

Anyone old enough to remember the 90ies Europe-wide TV game show "Jeux Sans Frontières" may have little idea of what happened from 16 to 19 June in Switzerland.

Seven teams representing UK & Ireland, Germany, Belgium, the Netherlands, France, North America and the Nordic countries and comprising 80 participants, were called upon to compete for the coveted trophy, among physical, skill and general culture tests that helped put the Alpine country on the planners’ meeting map. All this with a slight tweak to drive the race through the most stunning scenery and unique destinations Switzerland has to offer in this industry.

Organised annually by Switzerland Convention & Incentive Bureau - with a brief hiatus due to the pandemic - this audacious and unconventional team rally has become a sure bet for promoting meetings and incentive travel in the country. The invitation was exclusively aimed at managers and planners of agencies specialised in the MICE sector, allowing these professionals to get to know the country in greater depth.

Group photo in Geneva

This 2022 edition set out to explore the French speaking cantons of Vaud and Geneva along the shores of Lake Léman, on a route linking the towns of Villars-sur-Ollon, Montreux, Vevey, Lausanne and ending in the fantastic setting of Geneva. Travelling from mountains through the countryside, from seaside resorts to gorgeous cities, participants had the opportunity to find out the region in a playful way by appreciating the cultural richness, accessibility, leisure and unbeatable quality of Swiss infra-structure.

The Switzerland Meeting Trophy allows participants to get to know Switzerland in a fun way while offering partners (destinations and service providers) who work with Switzerland Tourism an opportunity to establish new contacts. In the end, the North American team managed to overpower the Belgians with a narrow victory. However, we all won by having enjoyed four fantastic days of hospitality, creativity and fun with the Swiss seal of quality.

Discover the best hotels and venues we found on this trip in the next HQ

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