Penang Convention & Exhibition Bureau appoints new CEO

14th Jan, 2016
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Penang State Government has appointed Mr Ashwin Gunasekeran as CEO to set up and head its Penang Convention & Exhibition Bureau (PCEB), a non-profit organisation aimed at developing and growing the Malaysian city's MICE industry.

PCEB’s primary roles will be to assist and facilitate MICE stakeholders and community at large in its marketing initiatives, and to provide services that enhance the quality of the MICE client’s experience in Penang.

The bureau will be Penang’s focal point for coordinating all MICE activities, where it will also serve as the chief liaison to all levels of government departments for support. It will also work closely with the Malaysia Convention & Exhibition Bureau to bid for MICE events in Penang.

Mint Leong, managing director of Sunflower Holidays, said: “Setting up a state convention and exhibition bureau is a step in the right direction. It will provide more exposure to Penang as a MICE destination and indirectly, this will make it easier for us to promote Penang and to have events there.”

Prior to his new role, Gunasekeran was the assistant vice president of group sales and marketing with Themed Attractions, Resorts & Hotels. Being a Penangite, he knows the destination well and had served as the marketing manager at Penang Tourism Action Council for seven years, from 2003.

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