PCEB Returns to The Meetings Show London 2023

The Penang Entourage at the 2023 Meetings Show © PCEB

The Penang Convention & Exhibition Bureau (PCEB) took part in The Meetings Show London alongside industry players from Penang.

This highly anticipated international tradeshow presents an exceptional platform to connect with global attendees and showcase Penang's offerings as a premier business event destination.

The Meetings Show London took place from June 28–29, attracting professionals from around the world and providing an ideal opportunity to explore new markets and expand clientele. PCEB invited buyers to visit their dedicated pavilion at #C20, where the Penang delegation was available to address business needs and provide insights on the vibrant city.

During the tradeshow, PCEB engaged marketing activities to captivate attendees. Teh Tarik and Roti Canai performances were the highlights which not only entertained participants but also showcased the rich culinary delights that Penang has to offer.

There was also a virtual reality corner titled "Penang - A Visual Trip!" The VR Experience Penang360 offered participants an immersive journey through Penang's notable attractions, providing a glimpse of the city's mesmerising beauty and vibrant culture. This captivating encounter fully immersed participants in the city's distinctive allure in a way that was both immersive and unforgettable.

To further enhance networking opportunities, PCEB organised an exclusive networking event at the Penang Pavilion on the first day. Attendees had the chance to engage in meaningful conversations, share insights, and forge partnerships that can drive future collaborations and mutual growth.

The list of exhibitors that joined PCEB at The Meetings Show London includes: Amari SPICE Penang
; Berjaya Hotels & Resorts; 
Destination Asia Events
; Malaysia Airlines
; Setia SPICE Convention Centre
; Shangri-La Rasa Sayang
; The George, George Town Penang; Tourism Malaysia.

PCEB presented a diverse and comprehensive representation of Penang's business event capabilities, allowing our partners to engage directly with potential hosted buyers. Through our collaborative efforts, we provided a platform for our partners to showcase their expertise and offerings, fostering meaningful connections and new business opportunities.