PCEB Launches Next Normal Guidelines for Business Events Penang

20th Jul, 2020

Penang Convention & Exhibition Bureau (PCEB) launched the first edition of the Next Normal Guidelines for Business Events Penang at Setia SPICE Convention Centre this afternoon.

These new Guidelines are a comprehensive document detailing the new standards for business events going forward, in a world still threatened by COVID-19. It was produced by a task force of 29 industry partners to ensure that every aspect of business events was covered.

At the launch of these Guidelines were The Right Honourable Chow Kon Yeow (Chief Minister of Penang), The Honourable Yeoh Soon Hin (Penang State Executive Councillor of Tourism, Arts, Culture & Heritage and Chairman of PCEB) and Mr Ashwin Gunasekeran (Chief Executive Officer of PCEB).

This release was the first event held at Setia SPICE Convention Centre since MCO was enforced, and sets the benchmark for how business events should be held going forward.

“We are keeping at heart PEOPLE-FIRST and this transformation for new beginnings needs to start in how we conduct our businesses. I believe that with these Guidelines, we are proving that Penang is taking the recovery phase seriously and that we are ready to welcome back events into the destination,” said Ashwin Gunasekeran, Chief Executive Officer of PCEB who was chairing the task force.

The entire event was organised from pre-planning to tear down in accordance to the Guidelines. A total of 140 guests consisting of industry players, government officials, clients and members of the media attended the launch and social distancing measures were implemented throughout the event.

The appointed Professional Conference Organisers (PCO) – ACE Conference & Exhibitions carried out contactless and paperless registrations for guests, while Setia SPICE set up the ballroom with a one-meter distance from each table and chair. As per the Guidelines, pre-packed food was prepared accordingly in biodegradable bento boxes and markings were placed in the foyer to remind guests of maintaining 1-metre distance.

Besides the main set up, Event Partner DQuest Ventures also set up a photobooth that had social distancing markings on the floor as clear indications for where guests were allowed to stand to take photos.

After the launch, there was also an immersive simulation by theTransportation Partner, Capital One Leisure, for guests to experience the process of alighting delegate coaches and social distancing within official vehicles in the next months.

The Guidelines is available for download at www.pceb.my/nextnormalkit 
The Next Normal Guidelines for Business Events Penang Launch was supported by the following partners:
Official Venue: Setia SPICE Convention Centre

Professional Conference Organiser: ACE Conference & Exhibitions

Official Transportation: Capital One Leisure
Official Media: Travel Industry Network (TIN Media)

Event Partner: DQuest Ventures

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