Set in the heart of North East England, NewcastleGateshead is a destination that both organisers and delegates love. But if it has been on the meetings map like never before in recent history, it might be because of its super strong Ambassador Programme, which helped the destination win many association bids.
The Conference Ambassador Programme, delivered in partnership with Newcastle University, works with academics and researchers, as well as medical and business professionals, to bid for and bring international and national events to the North East. Re-launched in 2014 the programme has been hugely successful attracting a range of events, and benefiting the local economy.
Recent wins include the British Thyroid Association, which will hold its 64th annual meeting at the Centre for Life in May, marking the 125th anniversary of the discovery of thyroid hormone replacement therapy. In 2018, Sage Gateshead will also host 900 delegates from across Europe for the 41st annual European Thyroid Association meeting.
No wonder that, in December last year, NewcastleGateshead Convention Bureau won Best Industry Partnership at the Association of British Professional Conference Organisers (ABPCO) annual awards.
At IMEX last week, Paul Szomoru, head of business tourism at Newcastle Gateshead Convention Bureau, said: "Newcastle Gateshead is internationally renowned for life sciences, healthcare and sustainability. We’re proud of our history and the industry-leading research, which is happening today in our city. Through our Conference Ambassador Programme we are able to support international and European associations in bidding for and bringing their significant events to the destination."
More info on www.NewcastleGateshead.com/Meet
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