Kenes Group made a comparative study contrasting the results of two separate surveys, one carried out in July 2020 and the latest in July 2021. The 2020 version included 809 past delegates from 112 countries on 6 continents and, the 2021 version had 1,015 past participants, that have attended at least one virtual event, from 104 countries on 6 continents.
Considering the effect that COVID-19 had on scientific meetings, Kenes Group reached out to past participants in 2020, to better understand how healthcare practitioners, feel about virtual events. The produced survey analysis gave truly global feedback on the pressing question of effective virtual conferences. In 2021, Kenes Group reached out again to HCPs to see if one year of virtual events has changed their opinions towards the format.
Download the full white paper here: https://kenes-group.com/healthcare-professionals-on-virtual-events-21/
What is in the white paper:
Do you want to hear the perspective of Kenes Group leaders regarding the future of events?
Are you interested in how virtual events will change in the future and what would that mean for in-person meetings?
Do you want to hear why our leadership believes that content will be one of the future agents of change?
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