Meet Puerto Rico achieves industry accreditation in Destination Management and Marketing
Meet Puerto Rico has been awarded for the third time with the Destination Marketing Accreditation Program (DMAP) seal by Destination Marketing Association International (DMAI), in recognition of the destination marketing organization's (DMO) commitment to industry excellence and meeting the industry standard for performance and accountability of DMOs around the world.
Since its inception in January 2007, the accreditation program requires a DMO to successfully comply –every three years–with a multitude of mandatory and voluntary standards that span a variety of performance areas to gain this momentous achievement. The standards cover nearly all aspects related to the management and marketing of a DMO's including governance, finance, human resources, sales, communications, destination development and research.
“DMAP accreditation requires DMOs like Meet Puerto Rico to truly evaluate and define not only their policies and procedures, but also determine their guiding principles and solidify their importance to their communities in all they do,” said Jack Wert, DMAP Board Chair.
Meet Puerto Rico join the ranks of over 200 DMOs who have obtained DMAP recognition that demonstrate compliance across 16 disciplines, composed of 53 mandatory standards and is globally recognized by the destination marketing industry as the highest achievement in destination excellence.
“We are very pleased to be recognized in the destination marketing community for providing outstanding services in accordance with international standards and benchmarks in this field. Earning the DMAP accreditation provides Puerto Rico and MPR team with an important ‘seal of approval’ assuring meeting planners of a professional, positive and productive experience in planning and hosting meetings in Puerto Rico,” stated Milton Segarra, president & CEO, Meet Puerto Rico.
“We are pleased to have Meet Puerto Rico join our distinguished group. I look forward to their participation and influence as a part of the growing DMAP community,” added Valencia Bembry, Senior Vice President of Accreditation and Strategic Initiatives at DMAI.
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