MCEC Launches New Accessible Website with 360-degree Virtual Tours

Australia’s largest convention centre is excited to announce the launch of its new website, the first step towards developing an omnichannel customer experience.

Built in partnership with design and innovation agency AKQA's Melbourne team, the new Melbourne Convention and Exhibition Centre (MCEC) website provides a seamless and engaging experience, offering improved accessibility and a first-hand look into the venue’s wonderful spaces.

The new website provides an unparalleled user experience, reflecting the experience visitors have inside the venue and reaffirming MCEC’s reputation as a world-class facility.  The new website provides a positive holistic experience, from the moment customers click on the website to visiting the venue in person.

One of the standout features of the new website is the introduction of 360-degree virtual tours filmed by SmartView Media, a leading Matterport 3D Virtual Tour provider in Australia.

Supported by Tourism Australia's Business Events Advance Programme, the virtual tours showcase MCEC’s state-of-the-art facilities and spaces to customers from around Australia and the world. With 20% of current website users from overseas, the tours will enable customers and visitors to virtually explore MCEC’s spaces, no matter where they are browsing from.  

Using simple navigation, customers can now gain a comprehensive understanding of the venue’s layout and capabilities, enhancing their event planning experience. More spaces will be added to the virtual tours in the coming months, eventually showcasing all 35 room types available to book at MCEC.

MCEC’s Head of Marketing, Liz Kozmevski said, “The website is the first touchpoint for our customers and our visitors, and we wanted it to reflect the exceptional experiences they receive inside our venue.”

“We are thrilled to launch this new user-friendly platform that not only aligns with our brand, but also provides valuable resources to our customers, helping to deliver a seamless event experience,” she added.

In addition to the virtual tours, the new website offers a wealth of information and resources to help customers plan their events. It showcases the best of Melbourne, inspiring visitors and organisers who have their eye on the city for their next event.

“When you book an event at MCEC, you’re not just booking a room, you’re booking a whole experience, from the layout and technical requirements to the food and wine served to delegates, to accommodation and incredible add-on experiences around Melbourne. The new website makes it easier than ever to get inspired and plan every facet of your event,” said Liz.

Accessibility is at the forefront of the new website’s design, providing a better user experience for browsing on smartphones and tablets, as well as accessibility devices such as screen readers. A more intuitive design allows users to navigate through the website and find the information they’re looking for quickly.  

Visit the new MCEC website and embark on a virtual tour of the venue’s remarkable spaces