Macao’s MICE industry has been growing rapidly in recent years. Amid the city’s ongoing economic adjustment period, the industry is actively contributing to Macao’s economic diversification.
The Macao Trade and Investment Promotion Institute (IPIM), the official body overseeing the development of the MICE sector and promoting the city as a MICE destination, has been continually enhancing and optimising its “One-Stop Service” for MICE Bidding and Support in Macao. IPIM also continually works to attract a greater number of international exhibitions and conferences to Macao.
‘One-Stop Service’ exceeds organiser’s expectations
A great number of international conferences and exhibitions have been held in Macao so far this year with the support of IPIM’s “One-Stop Service”.
One of the large groups Macao hosted was the “Herbalife (China) Extraordinary Tour 2016”, held from 15 to 17 April. The series of the “Herbalife (China) Extraordinary Tour” had previously rotated between several Chinese cities, including Qingdao, Nanjing, Xiamen and also Macao.
The organiser decided to return to Macao for the 2016 edition, with 7,000 participants. The attractions were the city’s rich history and culture, its outstanding MICE services and premises, and other related facilities.
With the comprehensive support of IPIM’s “One-Stop Service”, the organiser was able to offer exclusive experiences to all event attendees during their stay. That further contributed to Macao standing out from other cities.
Benefits for the Community
According to the organiser of the “Herbalife (China) Extraordinary Tour 2016”, IPIM and other related departments gave great support to facilitate the event in Macao.
They provided tourism-related information and details on leisure activities around the city, and those materials were included in the welcome kits, which were distributed to conference participants. This helped attendees experience Macao’s unique culture and cuisine during their spare time, and to visit different parts of the city.
According to the organiser, some of the attendees even extended their stay in Macao beyond the event.
These initiatives strongly benefited the local restaurants, as well as the tourism and retail industries in Macao.
Macao’s charm attracts repeat visits
One of the event attendees Mr Wang said he was on his first visit to Macao. During his four-day stay, he visited many heritage sites in Macao, including Macao’s historic centre and Old Taipa Village.
He also enjoyed the local typical snacks, and praised the city’s exquisite beauty. In addition to Macao’s cultural heritage, the city’s latest hospitality projects were also very attractive and tempting. He said he would certainly return to Macao with his family.
Ms Lei, also one of the event attendees, is a repeat visitor to Macao. In her spare time, she visited the A-Má Temple, where she prayed for happiness for her family. She also walked around the city to get a taste of Macao’s traditional cuisine.
Ms Lei said she was impressed by the city’s charm and also by the quality of the hospitality services. Ms Lei added she is planning to return to Macao very soon
Mega Events to come
IPIM’s “One-Stop Service” for MICE Bidding and Support in Macao has already helped the city to be successful in securing many more soon-to-be-held, large-scale events. These include: the Worldwide Chinese Life Insurance Congress and International Dragon Awards (with more than 7,200 participants expected); the 9th ACM SIGGRAPH Conference and Exhibition on Computer Graphics and Interactive Techniques in Asia (with more than 5,000 participants expected); the Jeunesse Greater China Meeting (with more than 10,000 participants expected); and the Nu Skin Star Academy Macau 2016 (with more than 6,800 participants expected).
For more information, visit www.ipim.gov.mo
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