With the high potential available in Sofia, paired with the growing needs for a multicultural diversification of the team, Kenes has pinpointed Bulgaria as a suitable new hub and gateway to support their expanding international portfolio of clients.
Sofia is an up-and-coming destination offering good opportunities for investment. Good political and business stability is ensured by the country’s membership in the EU, NATO, and WTO, together with the currency board, pegging the Bulgarian Lev to the Euro. In terms of meetings and events, the Sofia Office will be able to support a number of locations in which Kenes operates, as the country is strategically located at the heart of the Balkans. Bulgaria also provides direct access to key markets such as the European Union, CIS, and the Middle East.
Another reason to select Sofia as the next office location was also due to the human resource available locally – highly educated, skilled and multilingual professionals, and an average of 60,000 students annually graduating from 51 universities entering the workforce. “Sofia provides great additional flexibility to our growing portfolio, where now we can offer even more support to some current clients and new markets we work with,” commented Dan Rivlin, CEO of Kenes Group. “In order to stay relevant, we think of the constant evolution of our workforce and the skills needed to succeed. That is why we looked into different options in order to future-proof our human resource needs by thinking of Humanology as a strategy” added Noa Menko, Director of Human Resources at Kenes Group.
The Sofia Office will provide direct support to the Operations HQ in Tel Aviv and assist in serving the Kenes Group clients internationally, as well as the company’s business development, marketing and sales, and client management.
For the past five decades, Kenes has established and maintained an excellent reputation as a global meeting and association management provider. The company is recognized as a world leader in meeting planning specializing in scientific events. Kenes boasts an impressive client base of some of the world’s foremost organizations and associations, with more than 100 returning and long term clients. Kenes is hoping to increase this number with the help of the new professional qualifications brought by the new team members of Kenes Group worldwide.
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