Hangzhou Starts Campaign to Build the MICE Destination of the New Economy

6th Nov, 2019

The “Hangzhou–Leading Innovation for Future Conferences” campaign was launched in Cloud Town on November 6. The campaign shed light on Hangzhou’s unparalleled strengths as the MICE destination of the new economy, due of its industrial competitiveness, innovation drivers and growth potential.

With Huawei’s CloudLink collaborative telepresence solution, the campaign built a bridge between its attendees and the representatives of Hangzhou’s competitive industries, MICE facilities, product suppliers, and municipal service departments - regardless of where they were on the day. Centering on 'Shaping the Future with a Versatile Hangzhou', their interaction unveiled the remarkable strengths of the city to accommodate MICE events.

The campaign also included the Appointment Ceremony of the Ninth Cohort of Hangzhou Conference Ambassadors, Plaque Awarding Ceremony of Hangzhou's First Batch of Exemplary Conference Service Suppliers, and Plaque Awarding Ceremony of Hangzhou's Top 10 New Economy Conference Towns.

“48-hour Experience Officers of Future Industries”

Prior to the start of “Hangzhou-Leading Innovation for Future Conferences”, the organization has drawn the “48-hour Experience Officers of Future Industries”, consisting of a series of 20 MICE experts and business executives from new economic sectors such as digital, fashion industry, new retail, new energy and bio-pharmaceuticals.

On November 5, the “Experience Day of Future Conferences”, the “Experience Officers” and five entrepreneurs of Zhejiang-based enterprises exchanged views on the strengths and growth prospect of Hangzhou’s future industries in the context of the new economy. 
As part of their job description, the “officers” were taken on a tour to Hangzhou’s indigenous culture of tea, silk, epigraphic and sigillographic crafts, and Chinese zither, all gems of local MICE products. They also visited industrial clusters such as Cloud Town and E-fashion Town, and charted out strategies for companies to compete in the era of the new economy with corporate executives from Geely’s Geometry, Lixing Group, Smart Vision, EIFINI, NIO, etc.

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