Chinese personal healthcare company Infinitus has chosen the Gold Coast for its week-long incentive programme taking place in May 2018, giving the region its biggest business event to date.
The programme, expected to bring to the city 8,000 delegates and generate over A$50 million (US$37 million) in expenditure, was secured by Gold Coast Business Events, a division of Gold Coast Tourism, in collaboration with Tourism and Events Queensland and Tourism Australia.
Explaining why this represents a major achievement for the destination, director of Gold Coast Business Events, Anna Case, said: “To win this prestigious event, we had to demonstrate that our city has all the elements essential to delivering an extraordinary programme that will leave Infinitus delegates inspired.The Gold Coast has a winning mix of business events infrastructure, experiences and service. When you add to this our pristine beaches, spectacular hinterland and climate, it really is an unbeatable combination.”
Commented general manager of Infinitus China Jacky Hu: “We are truly amazed at the endless choices we have to help us put together a one-of-a-kind business travel incentive holiday for our delegates. Already, we are very impressed by the attentiveness of Tourism Australia and Gold Coast Tourism.”
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