Brisbane’s growing profile as an incentive destination has received a boost with international nutrition company Herbalife choosing the city to host its Asia Pacific contingent of high performance members this year.
In a Queensland first, more than 1500 of Herbalife’s top members across the Asia Pacific region will meet in Brisbane for the Future President’s Team Retreat from 16-20 September 2017.
The retreat will see Herbalife’s higher-level members attend a series of leadership training meetings and enjoy a range of lifestyle and leisure experiences in Brisbane and its surrounds.
The Brisbane Convention Bureau, which sits within the city’s economic development board - Brisbane Marketing, worked closely with the Brisbane Convention and Exhibition Centre and Tourism Events Queensland to secure Herbalife.
Lord Mayor Graham Quirk said the retreat represents an estimated $3.9 million in economic impact and reinforces Brisbane’s growing profile as a major business event and incentive destination in the Asia Pacific.
“I’m delighted Herbalife has chosen Brisbane as the ideal location to train, motivate and reward the ‘best of the best’ among its Asian Pacific network,” Cr Quirk said.
“This follows the announcement that Brisbane will this year host Tourism Australia’s global incentive showcase ‘Dreamtime’, proving Australia’s New World City is primed to capture a greater share of the global business events and incentives market.”
Speaking at the Asia-Pacific Incentives and Meetings Expo (AIME) in Melbourne today, Brisbane Convention Bureau General Manager Rob Nelson said the city is building awareness as an incentive destination, particularly since it was chosen to host Dreamtime for the first time ever in December 2017.
“Herbalife’s top members will experience the best that our welcoming and vibrant city has to offer, from a convention centre voted ‘best in the world’ to unique attractions and entertainment offering that quintessential Australian experience,” Mr Nelson said.
Herbalife sells its nutrition products exclusively through dedicated independent members in more than 90 countries with net sales of AUD5.9 billion (USD4.5 billion) in 2015.
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